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social sites ranking far better then website

Discussion in 'White Hat SEO' started by indianaxjones, Aug 3, 2014.

  1. indianaxjones

    indianaxjones Junior Member

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    is there any obvious reason my social sites are ranking much higher then my site. A couple social pages are on page 1, website is on page (who knows, but way back there).

    is it just because of traffic? the social sites getting more traffic from being on page 1?
     
  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Is this a brand new site?

    There could be several causes. New sites are especially prone to this.
     
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  3. indianaxjones

    indianaxjones Junior Member

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    the site isn't brand new, but the 301s to it are relatively new?
     
  4. shakeitout

    shakeitout Regular Member

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    You look at the top 100 ranking parasites.....

    Facebook Pages
    Pinterest Pages
    Twitter

    They are easily ranking much better as parasites - especially in lower competition niches.

    Hopefully that answers your question.

    Most of the time in these situations the freshness and regular updates on the social sites give "freshness" to the site...

    If you don't understand freshness here is the basic definition...

    Regularly updated sites - I.E new content being crawled/indexed often. That's why good social sites are easy to rank with just a handful of backlinks.

    I have many sites where "freshness" alone partnered with active social accounts has been ranking really well... Though once the "freshness" stops I notice I have many dips in rankings and instability.


    Good Luck

    -RD
     
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  5. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    I've seen cases in which the 301's "run over" the site and cause a ranking drop instead of helping. Try removing the 301's and give it a couple of weeks. You need to A/B test.
     
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  6. newaysmarket

    newaysmarket Newbie

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    The only reason social sites rank better these days is because of their authority.
     
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  7. iambetteratseothanu

    iambetteratseothanu Newbie

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    true and their authority comes from the fact that they have a lot of links from other authority sites and have a high PR

    Google does not keep track of a single term called authority however.

     
  8. wild1

    wild1 Jr. VIP Jr. VIP

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    Social site = Authority
     
  9. SEO Power

    SEO Power Elite Member

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    The social sites have more authority and backlinks than your site so it's no surprise they are performing better than your site. They also have a lot of age and trust, so they naturally rank higher.

    You can take advantage of them by channeling traffic from them to your site like someone suggested above (use them as parasite pages).
     
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  10. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Also modern web browsers are spying on users habits. Some well known browsers phone back every URL - which counts as a "social signal". When a page is visited by tons of browsers and their bounce rates and other metrics are good, they also receive a positive signal.

    Ranking ain't trivial these days.
     
  11. aka sam

    aka sam Jr. VIP Jr. VIP Premium Member

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    Social sites rank better because of their Authority in G's eyes. Let them be there, and you make links to your main site , it would pass them in few days...
     
  12. SpookSEO

    SpookSEO Senior Member

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    Just like what they have been suggesting, take advantage of the fact that your social sites are ranking better than your websites. If you have generated traffic in your social sites, try driving it to your website by promoting links on your social sites that can lead visitors to your websites.
     
  13. parnchi

    parnchi Regular Member

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    Main Reason is Social Sites Like facebook , Twitter , G+and Linkedin They are having a Page rank Like 9 or 10 .. so More The page rank ,More traffic and More ranking !!!