My niche does not have massive social activity. So gigs like "4K social shares in 2 days" won't work out for me. Most of the people in my niche do have some limited social activity. The big players are government agencies, Mayo clinic, Wikipedia, etc. I just pick up the table scraps that they don't address. I use LTP to help me figure out what is good and what is not. Or at least I hope it will. Anyway, it is my belief that the big guys are not too social and the little people (like me) should not have massive social outreach. It would just be weird if they did. this niche has no "cute and cuddly critters" to share in it. I have read some articles saying that Google does not care about social signals. I have read others that say they do. Google says they play a minimal role, however, their duty to candor to their users is very low. I suspect that they outright lie on numerous topics. (the fact that they have so much control over the internet makes me sick, that they would whine because some guy with a laptop at his kitchen table wants to make a living too is abhorrent, OK enough of my opinions) All of the above information for this question: Does it matter if I pay for aged, active social accounts to send out my signals or should I just send out some signals so that Google sees that some are there.