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Social Signals Gaining Momentum as Ranking Factor?

Discussion in 'White Hat SEO' started by bluehabit, Jun 27, 2013.

  1. bluehabit

    bluehabit Newbie

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    As the topic states, are social signals gaining momentum as a ranking factor? Recently I have seen articles cropping up that social signals are increasingly becoming more important as a ranking factor. How will this change the SEO landscape, will link profiles favor social media while traditional backlinks fall by the way side?

    Would appreciate everyones feedback and insight.
     
  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Google's own social network is a factor in the ranking, including author stats and author information.

    But to me the others(FB, Twitter,etc) are mostly traffic drivers. They have influence in ranking like any other page would, not necessarily strictly as a social signal.
     
  3. bluehabit

    bluehabit Newbie

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    Thats a point that I wanted to touch on. Do individuals Google+ page pass link juice? If memory serves I was looking at a backlink profile to a site on ahrefs the other day and I believe it was someones Google + page that was passing link juice to the site. I think their google+ page had a PR of 4.

    Goolge+ pages have PR ranks now, and have do follow links? News to me.
     
  4. jatomlinson

    jatomlinson Newbie

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    I've heard this too. One thing I've been thinking about recently about G+ is this: apparently if you G+ an article from a website (let's say website A) and you later do a search of something similar, Google will push up website A's related to the first page for your search only, even if it wouldn't rank on page 1 for other people and the same search term. #1 this makes me mad because I don't necessarily want to see the other junk someone has on their site just because one of their articles had one or two things I felt like sharing to G+, but on the other hand I see opportunity here, because if you can get tons of people to G+ your articles then you'll be showing up in their searches more frequently, and possibly get them coming back to your site more, not to mention the traffic you may get from their G+ audience if they deem your page worthy of a share.

    I don't know how popular Empire Avenue is here, but it's a great way to get thousands of people to follow you on G+ and also to get them to G+ your articles for nothing more than your time (thus getting your G+ page ranked higher, and your own links on the G+ page ranked higher). I primarily use EA for getting re-tweets but I've been thinking about G+ a lot after finding out the above fact. If I can get lets say, 3,000 people to randomly G+ some of my articles, and they later search for something related, it will be an advantage to me as I'll show up on page 1 for their search.

    Correct me if I'm wrong about this, but this is how it was explained to me, and I've noticed it on my own searches for both my own content and others that I've G+'d. Google plus has some possibilities.

    If any of you are on EA by the way, and want to exchange some shares, let me know.
     
  5. justjeba

    justjeba Newbie

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    Google added Google+ as ranking factor.
     
  6. GiftGuru

    GiftGuru Supreme Member

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    Yes they are.... SERPS are now a reflection of "what is hot" or most discussed in social media. Some shit site that is never shared or discussed over on social media is not going to retain top rankings
     
  7. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Google+ pages have a different weight in their algorithm, in my experience. Within those pages, the social signals are much more relevant, much like a very retweeted tweet is more important within Twitter than if a tweet had many WWW links to it. So Google+ pages are more susceptible to social signals within G+ itself. Now the outbound links from G+ to regular WWW pages is an interesting thing to experiment with, I'm not really an expert on that because I rarely use G+ except for SEO and to get pages indexed fast ;)
     
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  8. WebMeUp

    WebMeUp Regular Member

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    Indeed, it seems that search engines are gradually incorporating social signals into their ranking algorithms. There are numerous studies published here and there that are dealing with the impact of social signals on rankings. And the evidence is that - yes, SEO and social are somehow helping each other. Although social signals don't make a major difference, but still - they shouldn't be overlooked these days. Also, it is quite often pointed out that having the authorship markup is common for the sites on the first pages of search results, while after going a few pages deeper you won't actually see that many sites with Google authorship embedded.

    As for other social networks, being present there is a must for many businesses that fit into the whole social framework. So, monitoring social media stats and performance from time to time can actually give a clue about improving search engine rankings too, because social media is an unbeatable source of getting organic links to a site.

    By the way, WebMeUp SEO software has a separate social media module - http://webmeup.com/social-media.html. It is very accurate and provides only relevant and up-to-the-point information: social media signals and stats (for Facebook, Twitter, Google+, StumbleUpon and a few more), their dynamics over time, visits to your site driven by social media and comparison with competitor' stats.
     
    Last edited: Jun 27, 2013