Hey guys, I wasn't sure where to post this but I figure it is better to ask people actually in the industry. Currently in uni (yes I know if I am making money I shouldn't bother with uni and just focus on IM but I do have good reasons for wanting to get that lousy piece of paper) and am taking a class called information systems. Our main assignment is to write a report about uses of information systems in business, one of the options was "The future use of Social Media". If you have been in IM for even 5 seconds you would know it is almost impossible to even guess this stuff so I approached the teacher and had a bit of a talk with him. 10 minutes later he tells me to forget that option and make my own for the report and that he looks forward to hearing the presentation/report. In all honesty I wasn't expecting that but I decided to go with it but I am having a bit of trouble separating the fluff from the facts. To sum up: After "winning" an argument with my lecturer I am creating a business report about Social Media Marketing. This is the topic and the weighting of each section: Topic Marks Executive Report 5 Technology Description 25-description of social networking-broad, Industry evaluation 10-evaluate the industry at it?s current position, it?s impact, it?s uses and it?s disadvantages Status of technology 10-how it is held or perceived by the customer. Business context 15-how to implement it in a business context. Implementation issues 10 References 5 Presentation 20 I am having a bit of trouble actually describing the technology, or rather describe it enough for it to get as many marks as possible. industry evaluation is tough in the current market, that issue with facebook, and implementation issues might be a little tough. What I am really looking for is concrete sources to use. My main plan for the assignment is to do a live case study for about 2 months (because I only have 8 weeks left before it is due otherwise I would do it for about 3 months) of a brand new website with brand new social media accounts. I know this isn't really usual for black hat world but if anyone can offer any advice I would appreciate it and of course I will post the report on here as something you can use in your sales pitch for those tough clients.