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Social Media Management- How much to charge for a month?

Discussion in 'BlackHat Lounge' started by arturcix, May 28, 2017.

  1. arturcix

    arturcix Registered Member

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    Hello guys!

    2 months ago, I started to grow 2 instagram accounts in a different niches. 1 account now have more than 7,5k followers and the second account have more than 4k followers. From the 1 account I already earned 40$ selling shoutouts which is nice because this account don't eave have 10k followers.

    Now I also started to think about managing other peoples Instagram accounts for $$ and got an offer from one guy to manage his product pages on Instagram and Facebook . And He is asking how much it will cost him for one month. I will need to post 4 posts a week and all post must be approved before posting.

    How to calculate the costs for such service? Also for the future, is it better for each customer to calculate price per post?
     
  2. DeniX3

    DeniX3 Power Member

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    I have a similar situation and was wondering the same.
     
  3. HallLiz

    HallLiz Regular Member

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    I started emailing the competition in my area like I was a customer to find out the rates. Some didn't even have package pricing. Example for $50 I'll.. for $100 I'll..
    Prices vary between the companies because of overhead differences and the freelancer's prices do too. Good luck!
     
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  4. TimelordHarry

    TimelordHarry Regular Member

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    I don't know. But, I have been charging about $80 a week for my clients to manage their Instagram. i.e doing 5 posts a week and doing some automating with FL.
     
  5. William702

    William702 Jr. VIP Jr. VIP Premium Member

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    Depends on your needs really. if you can work for a few dollars an hour and feel good doing it then give it a try. We have a few clients where we manage their social media, not just FB though the whole lot. so for example we have a client where we manage his fb, IG twitter and Pinterest. We add a piece of content every day on the IG which is then also posted to the fb and twitter so we only make one post a day on IG. we don't do anything with the pinterest as he didn't want us too, but we do monitor it. We also monitor for any comments made and email him with the link if they do. We charge $1,500 a month for this client. We have another client that takes a little more of our time and asks us questions a lot so we charge him $2,500 a month. another just has us make a post on fb and their twitter. That one is $900 a month because she sends us the content each week for the whole week so all we really do is post and monitor for messages.

    Depends on the clients though. I have clients that if i told them those prices they would shy away and i have others that think i am not understanding the task because they think i have quoted them too little.

    If you have large corporate clients they will be able to spend more, if you have some house wife selling her crochet patterns then not a chance. Go where the money is.
     
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  6. zebestof230

    zebestof230 Junior Member

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    In what country and what niche ? :eek:
     
  7. HallLiz

    HallLiz Regular Member

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    @William702
    I would agree with what you said about depends on the client...
     
  8. William702

    William702 Jr. VIP Jr. VIP Premium Member

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    Just to clarify I don't mean get as much out of people as you can. you always want to add value but there is no point giving similar quotes to a small business owner versus a huge corporation. Just be sure to work with people who can afford you. Don't bring yourself down to a lower level, if anything you want to be elevating yourself to higher paying clients not lowering yourself just to get a quick client. So let people know you have the skills they need. If someone went o a mechanic to fix their car they would pay $80 an hour so why would someone fixing their business be any different? If anything you should be charging more than the mechanic.

    Didn't want it sounding like i am just trying to get as much money from people as possible but one does have to make sure that they are getting a fair amount. If you do good work and add value you can charge them whatever the hell you want. its not what you are worth its what they are willing to pay
     
  9. arturcix

    arturcix Registered Member

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    I'm definitely looking to get a client that will pay me that much money. But as for now I'm just starting and I don't want to scare potential customer. So as you said - "It depends on the customer" So I send him couple of questions that will help me to better understand how much I can charge for my services. And there is an always place for a negotiation
     
  10. William702

    William702 Jr. VIP Jr. VIP Premium Member

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    Great idea, thats a good way to get started, its always better to train and test things out on smaller clients that way you will have experience dealing with this kind of thing and will find it easier dealing with higher end clients.
     
  11. TimelordHarry

    TimelordHarry Regular Member

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    UK. Niche vary from private profiles(girls) to Pet, Brand niches, Sneakers and stuff.
     
  12. arturcix

    arturcix Registered Member

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    Are you using custom made software to manage all accounts? Maybe you can recommend me so tool from the market? As massplanner is dead and a lot of other tolls will be also I'm looking for a replacement
     
  13. William702

    William702 Jr. VIP Jr. VIP Premium Member

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    lol yeah the custom made sheet is my head, my parents made it for me.

    I make a post a day and maybe check in on them two three times a day so no special programs needed, just a memory and some common sense.
     
  14. William702

    William702 Jr. VIP Jr. VIP Premium Member

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    In all seriousness though you don't sound like you have enough clients to worry about that. if you are talking about automation for posts thats one thing but do you need to be posting that many . its way easier to just log in and post it on the level you are doing this at. I would not put any money in until you see results, then you can scale up
     
  15. DeniX3

    DeniX3 Power Member

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    @William702
    On which factors do you decide the price? Do you just target mid-big businesses?
     
  16. William702

    William702 Jr. VIP Jr. VIP Premium Member

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    my time pretty much, the costs are so low that i don't really need to factor anything like that in. Just my time. When calculating a price for that ask yourself what your client values their time at and move accordingly. If you are speaking to a CEO of a huge corporation I'm sure he values his time higher than most and to him the service is probably worth more than it is to someone running a small eComm business out of their house so its all a case of perspective too. To the CEO his time having to manage it himself is worth a lot more in general so its likely he will be willing to pay more and put a higher value on the services you are offering. Don't be afraid to start high you can always bring it down by offering a simpler service or by saying you can cut down on a certain aspect if that helps, many people will stay with the higher price package as they will see they are getting more.
     
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  17. zebestof230

    zebestof230 Junior Member

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    To the people who are starting this. I have a more practical question. If you are going to see a simple client face to face, you talk about your service and he agrees to it.
    How do you present the payment ? A contract ? You have a website so he can command what he wants ?
    Do you ask for a minimum time ? (3 month for example) or you just tell him that he can stop when he wants ?
     
  18. GRABBA

    GRABBA Newbie

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    I'm interested in venturing into this business model, but i am still trying to figure out how/where i can find clients to manage their social media accounts. Can anyone give any positive feedback? Would be really helpful.

    As for your first question my presentation of the payment would be through a website stating the cost of the initial payment and recurring payments for a longer period.

    I wouldn't ask for a time period for which they are expected to use it. After the initial payment it would be their choice whether to continue with my services and pay the recurring payments or not.

    Hope this helped in anyway
     
  19. DarwinM

    DarwinM Newbie

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    give an update on how much you charged and the niches of your instagram pages