So, I am attempting to create a brand for a blog. I'm using youtube, twitter, facebook, essentially everything. I had a good idea for my brand name, but acquired a Class A domain that was short, sweet, a call to action and includes one of my top keywords. So my questions are: Should the 'handle' (ATmydomain) match the 'name' i.e. on Twitter? Let's say I was ATtoiletseats but I wanted my brand to be "The King of Cling" or something like that. Are little permutations of the name acceptable across social media sites? i.e. ATthedomain, ATmydomain, ATmydomainTV, etc Should I focus on one social media outlet and expand as my reach grows, or advance a wide 'front' for my brand? Thanks in advance BHW, I love this forum.