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Social Media Handles and Branding

Discussion in 'Social Networking Sites' started by llewenyerg, Aug 27, 2013.

  1. llewenyerg

    llewenyerg Newbie

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    So, I am attempting to create a brand for a blog. I'm using youtube, twitter, facebook, essentially everything. I had a good idea for my brand name, but acquired a Class A domain that was short, sweet, a call to action and includes one of my top keywords. So my questions are:

    • Should the 'handle' (ATmydomain) match the 'name' i.e. on Twitter? Let's say I was ATtoiletseats but I wanted my brand to be "The King of Cling" or something like that.
    • Are little permutations of the name acceptable across social media sites? i.e. ATthedomain, ATmydomain, ATmydomainTV, etc
    • Should I focus on one social media outlet and expand as my reach grows, or advance a wide 'front' for my brand?

    Thanks in advance BHW, I love this forum.
     
  2. llewenyerg

    llewenyerg Newbie

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    Anybody?
     
  3. The Mentalist

    The Mentalist Power Member

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    First off, you're in BHW. With social media, branding and blackhat don't mix at all. But I really don't do any blackhat social media methods anymore solely because of branding. That's where social media will start to go soon, and some things I don't necessarily want to talk about here are changing. Yes you should try to match your social media usernames the best you can. But it doesn't always work out well. There are username squatters out there. The only reason you would have a different, yet related username would be because it matches the content you are putting out there. Just because you are making an account for your company, that doesn't mean it has to be about your company. Some people I work with have a large account that grows fast, with a creative more appealing username, but that represents their brand. Then they have their regular business profile. Tweeting the stuff no one wants to retweet or interact with. A little permutation is okay. And as far as expanding quickly, pick certain social networks based on your target audience. An older audience will be on Facebook, if you market a visual product like art get on Pinterest/Instagram, etc.
     
  4. kideze

    kideze Elite Member

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    @the mentalist "With social media, branding and blackhat don't mix at all." WTF do you mean? They are the sole reason most people here have been able to use blackhat methods to get noticed then stop using them because they can do everything organically. You have some real reading to do.

    @llyenwang Use the same handle for each social media profile and if you can, make it match the domain name. It will make your branding efforts easier and more effective.
     
    • Thanks Thanks x 1
  5. The Mentalist

    The Mentalist Power Member

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    Branding and selling are different things. Branding is about creating a reputation for being reliable and professional, you don't see Uber Facts or Cause Were Guys (money making Twitter accounts) doing follow/unfollow methods. YOU are the one who needs to do some figuring... And those aren't even companies, they are brands made from social media accounts.
     
  6. DrClaw

    DrClaw Registered Member

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    It's great if you can get your brand or domain name as your vanity URL's, but as mentioned by the others above that can be hard. If you can't get your brand name, come up with a vanity URL that you can use across your targeted channels and sign up for other channels you may use down the road to be safe. Look at it like local citations, you want your profiles to be unified and have the same or very similar accurate information describing your brand and its services. Brand equity is very important, so keep it unified. A very good tool to help you find a good brand vanity URL that can be used across your targeted social platforms is: namechk () c()m - Hope this helps.
     
  7. StanleyB

    StanleyB Newbie

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    I would definitely try to match your usernames with your brand name so that the name recognition exists across all fronts. I would focus on a few social media outlets you feel comfortable with, as long as you are willing to put in the time and effort to keep them updated. It's good to have more than one social media channel active, so then you can play them off each other. If you have a video on YouTube, you can share it through your Facebook and Twitter accounts and post it on your website. Hope this helps.