It's no secret that with a strong social media presence, your traffic will benefit immensely. I know that many members of BHW leverage social media for affiliate revenue, but having a website and a social media presence means that you can leverage ad revenue and affiliate revenue. Similarly, the more channels that you have for your site, you are then building a brand where you can sell your own merchandise (e-books, t-shirts, whatever). In my opinion, the formula for long-term success is to create a website, build out a social presence and build on the revenue blocks that I mentioned above. The Bigger Picture: It takes enough time to create fresh and compelling content, let alone manage a Facebook page. Next thing you know, you also need to have a Twitter page, a Pinterest page, a Google + page, an Instagram page, Tumblr, and the list goes on... I'd like to open up a debate because I think with our collective knowledge, we will be able to prioritize for one another what the most important social media channels are to drive traffic and revenue. This way, we can all use our time more efficiently. Here are my learnings from my experiences, please chime in with yours. I am putting these in order of priority and rank for me. But I am hoping that you guys can chime in and help me re-evaluate. I am trying to outline which are the most useful and efficient - meaning they are worth the time that they take to manage. MOST USEFUL Facebook:The king of them all, I think that Facebook is a must. In research conducted by American Media Inc., people are more likely to opt out of a newsletter before they would Unlike a Fan Page. Facebook is great for driving traffic to your site and engagement for getting feedback. Similarly you can drop off your affiliate links with no hassle. Tricks of the Trade: HootSuite will allow you to schedule posts in advance, so you don't always have to hawk your page. Wordpress has a publicize function that will automatically post any new articles of your website to your Facebook page. If you want to be a little deceiving, build some clout and leverage by getting some gigs on Fiverr that will give you a ton of fake fans upfront. It will make people trust your page a little easier - but this will also make measuring your metrics a lot harder since these are all fake pages. Achilles Heel: Only about 15% of your active fans see your posts. Facebook does this so that brands pay for amplified reach and to advertise your page to get more fans. This is annoying because it feels like you will have to do 7x the work to reach all of your fans. Twitter: Prince and Heir to the Throne. In my opinion, Twitter is the easiest to manage. Tricks of the Trade: You can sign up at TwitterFeed.com to have your account automatically tweet new and fresh content. You can schedule affiliate blasts and quotes to get active retweets with a free program like HootSuite. Again, rely on Fiverr for leverage if you think that you need it. You can easily get 10,000+ fans for $5, but they won't last since they are all fake. I use this as more of an additional "feed" that spits out links and I sprinkle in a lot of quotes that I took from the web. Achilles Heel: Limited engagement. Your messages aren't as compelling as Facebook because people have to click on the image link. Your pitch is only 140 characters, this makes it harder to hook your users and for them to give you detailed responses. Pinterest: The court jester. Good solution for quick hits. Ranked this high because of it's simplicity. Tricks of the Trade: Use compelling images on your site. When you put each page's URL on Pinterest, once users click on an image from you - they will be driven to your article page. Achilles Heel: You do not have much control over the image and web-page connection. What I mean by this is that your images have to have an article page or something associated to it in order for it to link out. Do you have great images that will help you get traffic? Almost useless unless you find a relevant home for them on your site. Also, this traffic has a very high bounce rate and the vast majority is women. WOULD LOVE TO HEAR YOUR THOUGHTS Instagram: Not enough experience on this one to judge. Clearly, using images is also critical for Instagram. Those of you who have more experience, please chime in. Is it like Pinterest? Very easy to post? Must your images live on your website for them to have value? Google+: Stalemate. I like Google+ and think that it is more influential than people realize. My biggest gripe with it is that it requires the same work and attention as a Facebook page while having less automated tools - making your job harder in promoting your content. Would love to hear your thoughts on this one. Tumblr: I consider Tumblr to be a combination of Twitter mixed with Instagram/Twitter because it can be a great traffic driver and required concise messaging with strong imagery. NOTABLE MENTIONS StumbleUpon & Reddit: These are conundrums to me. Sometimes they suck and get me no traffic, other times they get lit up and remind me of the glory days from Digg. Not worth the time. Manteresting: A rip off of Pinterest with a male focused following and a much smaller audience.