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Social Media for Site Promotion & Traffic: The Epic Debate

Discussion in 'Social Networking Sites' started by cromano923, Feb 10, 2013.

  1. cromano923

    cromano923 Registered Member

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    It's no secret that with a strong social media presence, your traffic will benefit immensely. I know that many members of BHW leverage social media for affiliate revenue, but having a website and a social media presence means that you can leverage ad revenue and affiliate revenue. Similarly, the more channels that you have for your site, you are then building a brand where you can sell your own merchandise (e-books, t-shirts, whatever). In my opinion, the formula for long-term success is to create a website, build out a social presence and build on the revenue blocks that I mentioned above.

    The Bigger Picture: It takes enough time to create fresh and compelling content, let alone manage a Facebook page. Next thing you know, you also need to have a Twitter page, a Pinterest page, a Google + page, an Instagram page, Tumblr, and the list goes on...

    I'd like to open up a debate because I think with our collective knowledge, we will be able to prioritize for one another what the most important social media channels are to drive traffic and revenue. This way, we can all use our time more efficiently. Here are my learnings from my experiences, please chime in with yours. I am putting these in order of priority and rank for me. But I am hoping that you guys can chime in and help me re-evaluate.

    I am trying to outline which are the most useful and efficient - meaning they are worth the time that they take to manage.

    MOST USEFUL
    Facebook:The king of them all, I think that Facebook is a must. In research conducted by American Media Inc., people are more likely to opt out of a newsletter before they would Unlike a Fan Page. Facebook is great for driving traffic to your site and engagement for getting feedback. Similarly you can drop off your affiliate links with no hassle.
    Tricks of the Trade: HootSuite will allow you to schedule posts in advance, so you don't always have to hawk your page. Wordpress has a publicize function that will automatically post any new articles of your website to your Facebook page. If you want to be a little deceiving, build some clout and leverage by getting some gigs on Fiverr that will give you a ton of fake fans upfront. It will make people trust your page a little easier - but this will also make measuring your metrics a lot harder since these are all fake pages.
    Achilles Heel: Only about 15% of your active fans see your posts. Facebook does this so that brands pay for amplified reach and to advertise your page to get more fans. This is annoying because it feels like you will have to do 7x the work to reach all of your fans.

    Twitter: Prince and Heir to the Throne. In my opinion, Twitter is the easiest to manage.
    Tricks of the Trade: You can sign up at TwitterFeed.com to have your account automatically tweet new and fresh content. You can schedule affiliate blasts and quotes to get active retweets with a free program like HootSuite. Again, rely on Fiverr for leverage if you think that you need it. You can easily get 10,000+ fans for $5, but they won't last since they are all fake. I use this as more of an additional "feed" that spits out links and I sprinkle in a lot of quotes that I took from the web.
    Achilles Heel: Limited engagement. Your messages aren't as compelling as Facebook because people have to click on the image link. Your pitch is only 140 characters, this makes it harder to hook your users and for them to give you detailed responses.

    Pinterest: The court jester. Good solution for quick hits. Ranked this high because of it's simplicity.
    Tricks of the Trade: Use compelling images on your site. When you put each page's URL on Pinterest, once users click on an image from you - they will be driven to your article page.
    Achilles Heel: You do not have much control over the image and web-page connection. What I mean by this is that your images have to have an article page or something associated to it in order for it to link out. Do you have great images that will help you get traffic? Almost useless unless you find a relevant home for them on your site. Also, this traffic has a very high bounce rate and the vast majority is women.

    WOULD LOVE TO HEAR YOUR THOUGHTS
    Instagram: Not enough experience on this one to judge.
    Clearly, using images is also critical for Instagram. Those of you who have more experience, please chime in. Is it like Pinterest? Very easy to post? Must your images live on your website for them to have value?

    Google+: Stalemate.
    I like Google+ and think that it is more influential than people realize. My biggest gripe with it is that it requires the same work and attention as a Facebook page while having less automated tools - making your job harder in promoting your content. Would love to hear your thoughts on this one.

    Tumblr: I consider Tumblr to be a combination of Twitter mixed with Instagram/Twitter because it can be a great traffic driver and required concise messaging with strong imagery.

    NOTABLE MENTIONS
    StumbleUpon & Reddit: These are conundrums to me. Sometimes they suck and get me no traffic, other times they get lit up and remind me of the glory days from Digg. Not worth the time.
    Manteresting: A rip off of Pinterest with a male focused following and a much smaller audience.
     
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  2. cromano923

    cromano923 Registered Member

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    Nothing, guys?
     
  3. Zakhar

    Zakhar Power Member

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    Facebook the king of them all? No dude you've got it all wrong. I do not spend no longer than 10 minutes on Facebook for promotional purposes if you read statistics they keep 90% of their traffic on site whereas Pinterest/Tumblr are pushing out more than 70%+ of their traffic.

    Facebook is for branding only, nothing more & nothing less do not expect a conversion on there unless you have a page loaded with 500,000+ users then use it as much as you can(without looking spammy) before Facebook decides to take your right away for posting.

    For traffic this is how it is for me personally: Pinterest & Tumblr at #1 spot depending how you use them, Instagram #2 and Twitter/Facebook sits at #3 - I don't use G+
     
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  4. cromano923

    cromano923 Registered Member

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    Wow, that is pretty enlightening. I always felt like Facebook traffic was more qualified than Pinterest because those users had such a high bounce rate and just wanted to see some pictures.

    I think Facebook and Twitter are valuable because of the user base and how easy it is to automate using tools like HootSuite and Buffer. I feel that Pinterest, on the other hand, required much more attention.

    To be frank, I thought Tumblr would take forever, but if you think it's worth it - I just definitely investigate. It's incredible how much attention these require when making quality content seems to be time consuming enough.
     
  5. EddieC123

    EddieC123 Regular Member

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    I only have 60 followers so far on Tumblr, but it's already generating as much traffic as my 2k Facebook page, with a lower bounce rate too. Definitely a site I'm going to start paying more attention to!
     
  6. cromano923

    cromano923 Registered Member

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    Thanks so much! I definitely need to step my Tumblr game up. Any good automation tools that are safe for it?
     
  7. dkdaniel

    dkdaniel BANNED BANNED

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    I currently generate 200+(80% traffic) uniques per day via pinterest alone. Stumbleupon 12%, Facebook takes 4%barely.
     
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  8. This1goes211

    This1goes211 Newbie

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    Very good content
     
  9. Shadexpwn

    Shadexpwn Jr. VIP Jr. VIP

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    Out of all of them, Twitter, Pinterest & Tumblr perform the bes for me.

    I don't really care for the others as they tend to be time intensive and have occasional softbans limiting your grip. Regardless try all of them and see what ones work for you.
     
  10. akaalexa

    akaalexa Newbie

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    You won't get high bounce rate on Pinterest if you provide content that's actually worth reading and in a niche that appeals to female users. It may take time for a pin to go viral, but when it does, you can get traffic from it for months and even years if the content is evergreen.
     
  11. LoftPower

    LoftPower Elite Member

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    Facebook and Pinterest are probably the best ones. not a huge fan of the rest of them.