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Social Media for Offline Business

Discussion in 'Social Networking Sites' started by Noktop, Jan 8, 2014.

  1. Noktop

    Noktop Newbie

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    I've worked with several clients and can normally sell a decent "package" of SEO, ORM, and Social media management. My selling skills weren't up to par with this last client and she only bit on the Social media manager. Now its for an offline business that has basically no reason to direct people to it's website. (Restaurant)

    They're sold on the "value" of having a social media presence, but I really am having trouble finding ways to justify to them (and myself) that it's worth the monthly cost. Having more traffic to their page wont help unless it's targeted so any sort of BHW marketplace gigs are going to be for social validation rather than directing traffic.

    So far I have these strategies:

    Facebook posts:

    Coupons
    Daily specials


    Twitter:
    Retweeting related and local things
    Daily specials
    Coupons

    I figured having things like "mention that you liked us on facebook and get a free desert" type things. I have to clear any of those type coupons with the client though.

    I'm really looking for ideas or services which I could buy to get *them* revenue (which translates to more to me).
     
  2. garthor

    garthor Newbie

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    Pinterest can be a great source of traffic to expose their menu and deals.
    You might look into instagram as well.

    Both of these social networks can be useful to promote food and drinks
    as long as they look good to the end user.
     
  3. abradabra

    abradabra Jr. VIP Jr. VIP

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    Home Page:
    You can have online reservations on your page.
    You can tell them that more ppl will come to know about your resto via FB/Twitter.
    They can live feedback about their services.

    I think you would have got the idea.

    If you need targeted FB likes from ppl around the restaurant area. You can contact me, I can help you with that. Details are in signature.
     
  4. The Mentalist

    The Mentalist Power Member

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    Location:
    Inside your head
    Not every business is cut out for social media.

    If you really are just a small restaurant, your goals should be this.

    Get a following of people who actually care to eat at your restaurant, market to them, don't be intrusive, just update them with deals occasionally they will actually care about, tweet about community related things, don't overstep your role (tweet to much, non-initiated conversations), and be okay with a small, but targeted following. Tweeting/posting cliche stuff doesn't work when the account is Rob's Pizza Parlor...
     
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  5. jimmylegs

    jimmylegs Senior Member

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    Occupation:
    Text Message/Social Media Marketing Specialist
    Location:
    Getting Your Business Sales
    Unless the reaturaunt is trendy, I don't bother selling them bells and whistles because the establishment itself is not presentable. If the business has clean design and the owner is tech savvy enough to understand what I'm telling him, then I proceed.

    The art of sales is listening to the persons intellectual understanding of the concept. Then leading them in the right direction.
     
  6. Noktop

    Noktop Newbie

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    Thanks for the good advice guys. Like I said, the client came to me "sold" on the idea of social media's importance. I'm just trying to see if I can provide the (unrealistic, game changing) results they have in their mind.

    The best approach, I think, would be to outline the goals of the campaign like The Mentalist said.

    (at) abradabra
    I've actually had your thread on the Marketplace open in my browser for the past week. I can't PM yet, but I'll send you a msg tonight on skype. Thanks.
     
  7. jimmylegs

    jimmylegs Senior Member

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    Occupation:
    Text Message/Social Media Marketing Specialist
    Location:
    Getting Your Business Sales
    Don't worry about the price your charging them, you know your worth it. If they decide to stop, no big deal, go to the next business. You got one already right?
    That means more are about to come.

    I provide Text Message Marketing to businesses in Toronto here. Its the best way to market specials and coupons for a business. Social media may be redundant for a small restaurant(Don't tell them that lol)

    You can charge up to $5000 dollars depending on how big of an establishment the store is.

    Posted via Topify on Android
     
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    Last edited: Jan 9, 2014