I've worked with several clients and can normally sell a decent "package" of SEO, ORM, and Social media management. My selling skills weren't up to par with this last client and she only bit on the Social media manager. Now its for an offline business that has basically no reason to direct people to it's website. (Restaurant) They're sold on the "value" of having a social media presence, but I really am having trouble finding ways to justify to them (and myself) that it's worth the monthly cost. Having more traffic to their page wont help unless it's targeted so any sort of BHW marketplace gigs are going to be for social validation rather than directing traffic. So far I have these strategies: Facebook posts: Coupons Daily specials Twitter: Retweeting related and local things Daily specials Coupons I figured having things like "mention that you liked us on facebook and get a free desert" type things. I have to clear any of those type coupons with the client though. I'm really looking for ideas or services which I could buy to get *them* revenue (which translates to more to me).