I know quite a bit about SEO and such, but because I am an older gent, I have little exposure or experience with Social Media. Let me say right up front I do not sell products to my customers they do not need, or can't make use of. This is an ethical decision on my part and I am not going to change it. Of course I have a few fan pages, and twitter accounts, but I am ignorant as to what to do with them. I need to learn this medium for my SEO customers. That is to say, if there is an aspect of social media that will benefit my customers I would like to learn it. With Facebook, I see the value of a fan page that is active and maintained, especially in entertainment, travel, perhaps a few others. What I cannot get my head around is how I would use these venues to promote local Brick and Mortar businesses in the service provider and local retailer markets. I just cannot imagine someone going to Facebook to find someone to clean their carpets or do their landscaping, or go to twitter to get their hardwood floors polished. Since I have this mental bias, I have a really hard time figuring out how to use social media for some of my customers. Not for clubs, bars, entertainment establishments where the connection is (to me) fairly obvious. Can some of you share with me some of the specific examples of how you use social media to promote local businesses of these types? Or direct me to some educational material that will point me in the right direction? If someone has strong skills in this arena and needs help in the general SEO area, perhaps we could come to mutual back-scratching arrangement. Thanks in advance.