Google ranks #1 EMD.com (1000 referring Domains) #2 EMD.com/faq.html (Which has 1 referring domain) #3 EMD.com/Terms.html (Which has 1 referring domain) #4 EMD.com/privacy.html (Which has 1 referring domain) #5 branded.com/emd.html (40 referring domains) Extra Notes: Branded.com (400 referring domains) Now why does google rank the first 4 with the same keyword on top of #5? Does a strong EMD completely outweigh all other factors? Seems so. Granted the EMD pages have strong on-page seo for the Exact match - but no referring pages. IE: Title - Frequently Asked Questions | EMD At what point will #5 page be able to take the #2 spot, 1000 referring domains?