So what si the deal with Native Ads?

How come in threads about monetizing websites or blogs, no one ever talks about Native Ads? For sites with little traffic, Ezoic or Adsense are always mentioned.
Are Native Ads Profitable?
have you ever used them?
What do you think?

Native advertising are those sneaky ads that flawlessly blend in with editorial content and social media feeds. They take on the look and feel of a website—the fonts, the link colors, all of it—and entice you with engaging headlines and content that correlates to the rest of the content you're viewing.

ovinash said:

Native advertising are those sneaky ads that flawlessly blend in with editorial content and social media feeds. They take on the look and feel of a website—the fonts, the link colors, all of it—and entice you with engaging headlines and content that correlates to the rest of the content you're viewing.

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yeah I know, are they any good for blog owners tho?

castoro said:

How come in threads about monetizing websites or blogs, no one ever talks about Native Ads? For sites with little traffic, Ezoic or Adsense are always mentioned.

Click to expand...

Thing is that native ads have good requirements for acceptance. Generally, unless you have a very good stablished site with 100K/mo impressions, is unlikely they would accept in the good ones like Taboola.

If you are multi-niching like most people around, is most likely that you have a ton of blogs reporting around $50-300/mo with classic ads than Native

And for those super-BH that also are around with casino, betting and pr'n or automatic sites with mostly bullshit content, it's completely impossible that native will make a deal, so they are mostly looking for popads and all that sh*t that pay poorly but are mostly oriented for volume.

I've only had one site with native in the past years, and I ended selling. Now I mostly microniche, so native are completely irrelevant in my particular case.

Most of them pay peanuts, that’s why nobody talks about native ads. If you have a small site, the big players won’t even look at you. When you grow bigger, like 500k-1mil uniques monthly, big players will come to you.

But then again, the large majority is like 10 times lower than Adsense or header bidding like Ezoic.

What’s to talk about?

castoro said:

How come in threads about monetizing websites or blogs, no one ever talks about Native Ads? For sites with little traffic, Ezoic or Adsense are always mentioned.
Are Native Ads Profitable?
have you ever used them?
What do you think?

Click to expand...

2 Years ago i used content ad and it was paying good for usa traffic at the time,Not good experience with mgid and adnow.

Because it’s not really a primary form of monetization. It’s a compliment to normal display ads monetization.

has anyone split test native ads vs adsense?

I'm using native ads since 6 months or so and it's not something you'd compare with normal search ads, since it's still display,. I think it complements GDN ads really well, but it's also highly dependent on your niche, the ad itself and also the landingpage after the ad.

Have you ever noticed that there's a certain theme with native ads where they show certain types of pictures with certain types of posts?

If you want to be successful with native ads, just copy their strategy.

They often use very attention-grabbing thumbnails, and obviously, it's working because the key here is to get a click.

When you go to those pages, you would notice that there's a next page button.

This is their key to success.

Because if you're being paid 25 cents or more per click, you don't want to draw people into just one page.

You want to milk that 25 cents you're paid into as many different opportunities for people to either click ads or enter their email addresses.

That's where multiple pages come in.

I tend to click on native ads to study them, and I have a good idea of how the typical native ad campaign works.

Obviously, the fact that these people are spending all this money showing the same ads on large networks means that native ads work.

But you have to have the right strategy and the right content to pull it off.