preface: I was on my facebook account ,where i saw an Advertisement, Gurbak*sh Chah*al Code: http://www.facebook.com/officialGChahal?v=wall self-made millionaire. By the age of 25, he founded two advertising companies worth $340 million. 5 of your friends like this Like I don't remember exactly, But the words were some what similar to this. --------------------- I thought i would do some more research on what sense did this exactly make for him to do this sort of self promotion? After digging some sites i landed up on his, linkedin page: which states, Gurbak*sh Cha*hal?s Specialties: ? Executive Leadership ? Operations Management ? Training / Motivation ? Sales / Marketing ? Business Development ? International Market Penetration ? Public Speaking / Presentations ? Strategic Decision Making ? Financial Stewardship ? Customer Service / Client Relations His wikipedia entry shows: Gurba*ksh Singh Cha*hal (born July 17, 1982) is an American entrepreneur, best-selling author, TV personality, motivational speaker, and self-made millionaire. By the age of 25, he founded two advertising companies worth $340 million, and more recently appeared on several TV shows and published a memoir. Now interestingly, If you notice, He is an author & Motivational Speaker & a consultant. Much like any other internet marketer, He writes books, just like how we write WSO's , may be his books are edited by experts & are marketed with bigger budgets . But he does exactly what we do. Now look at this, one click in facebook india costs approximately around 1cent(I have a couple of campaigns running at this cost), so 100k clicks would cost him only $1k. now for a thousand dollars of money that he spends, He got 100k people saying, WOW, You made 340 million USD, & you are an Indian, We are proud of you, We like your profile. & things get viral, friends of those 100k people see that oh my friends are fan of this guy , Let me see who he is? They see the much hyped 340Mil$ ammount, & boom, they click on like button/become a fan button.. Easy, Simple & fast way of prooving your self as GURU. Now every time he goes for a business tieup, writes a book, Goes for speaking in conferences, He has one more thing to brag about, He has 167k fans on facebook, which proove him a GURU, a Public figure & a celebrity. He automatically gets unfair advantage over others... So what do mr.chahal teach us? It's easy to be a self proclaimed GURU The cost is somewhat low, if you target your audience wisely Once you are a GURU & you have people following you, You can sell them , You can brag about them & sell to others.