So I'm working with a startup company. Its like Uber for its not so big right now. They are saying we need more traffic but we all know getting more traffic isn't the key, its getting targeted traffic. What they are doing right now is semi-frequently posting on Facebook and reaching around 1500 people but they only get 20 likes back. They said they tried with Facebook ads and its was expensive as hell. The backlinking which they are doing right now is only from high profile local techblogs, nothing like Techcrunch. They are doing moderate local marketing but I guess they aren't doing it much hard core right now. Mostly marketing within the universities. There DA from old site by getting backlinks from 80 DA website is currently around 30. Now they made a new website and made the old domain redirect to it. It's DA is like 1. What can I do to create more authority of the domain and rank for multiple cities? Like lets say Uber started in Nyc or "uber in nyc" they would rank #1, if I wanted to rank #1 on "uber service in LA" or "dirt cheap taxi service in LA" should I build unique content and do the standard backlinking strategy? Or will just listing all the cities on their homepage do the trick? Another thing I'm going to look into is reducing the cost of Facebook ads. I've read people doing some sort of targeting which brings down Facebook ad cost.