brief background..My bro in law is an independant contractor and we started talking a bit about SEO. He told me that one of his customers uses a guy and pays him $300-$600 p month and that he has done a good job since they got the page from the 80 something position up to 30 something for a KW with about 4000 exact local searches p month. So I asked him for the url and using SEO Quake, Majestic SEO, ahrefs dot com, Traffic Travis Pro, Yahoo Site Exploerer as well as "intitle" and "inurl" searches on google this is what I got. About 18k intitle sites about 15k inurl sites TT rated the KW relatively Easy His bosses page 1 year old PR 0 5 referring domains 30 Backlinks The #1 page in that niche 2 years old, PR 2 about 300 Backlinks from 110 or so referring Domains, 1 of which is .edu On Page HTML was pretty good, they overused the H1 tag a bit, I think they used it 4 or 5 times on the homepage. NO Facebook NO Twitter NO Linkedin Seached "sitenamedotcom" found no articles or anything that would lead me to believe there was much SEO done at all. When I checked ahrefs dot com they are probably page 9 or 10 for the term they want in google and it is YAHOO where they had moved up a bit, not google.. Anyway I did not even begin to check to see if they had bookmarks or RSS feeds as I was not even sure how.. if there is a free tool for this please let me know. I am pretty sure that his client is getting ripped off even though he is only paying $300=$600 per month...what do you think? Also what other things do you check (and how) in relation to a sites SEO health? Thanks a bunch! I know you guys will give me the answers I need.