This post is to prepare anyone thinking about jumping into the local business seo/web design market: First off I'm horrific at cold calling and I've only done it a few times in my life so I said F that to that way of talking to people and figured if I walk into the store I could talk to them. From what I found there isn't always a gate keeper. If there is and it's a small business I would go... "Hello is the manager in?" (Say manager over owner as they're good enough, and if they're not in then the owner is referred by the receptionist) They'll usually hesitate and say yes (I found all of my owners were in and working, (around lunch time). If they hesitate or go maybe, ask if they have a website. (On this tangent usually the gate keeper knows more than the manager just because of the typical age difference). They'll talk about it a bit and whats going on. Just ask questions about it until they don't know what to say, that's when they bring in the manager . Tell the manager that you are writing a report about why local businesses don't have a large presence online and that you've already asked some other businesses about it. Then quickly ask if they have a website and if no why not? This is what I got as responses: I'm at my business from 7am to 7pm I have no time to answer emails. They'll mention how many of their electronic devices are broken currently and how long they've been dealing with customer service to get them fixed. They fear that they'd have to train/hire a new employee to run the website. They had a website back in the day and it was too expensive to retain. The website didn't increase in sales. The website broke. The community is too small (Less than 50K) They paid a lot for their current website and it's doing fine for them. Not a single F-off like you think you'll get. Everyone was passionate about their business and it was their life. The people all wanted their business to grow but didn't want the trouble with an online presence. Now for you'z who are scared of going in and talking. Don't worry so much. It's terrifying at first, seriously it was like asking a girl out for the first time of your life. But it gets a bit easier each time and your more intune with the responses your gonna get. You don't start anything as a pro, you work to be that way. So don't come into this thinking your gonna do pro and sell everything you have to them if you've never done it before. Businesses Approached: Dozens (Bakers, salons, green houses etc) Sales: None, wasn't going to them for sales but to build up who I am in the community and what I can do. Although this afternoon I do have 1 client up who I think I'll lightly milk for a hosting plan through me. In Conclusion: It was a shitty morning but a good experience.