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So I asked a couple business owners... and this is what they told me

Discussion in 'Offline Marketing' started by Berne, Oct 21, 2011.

  1. Berne

    Berne Registered Member

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    This post is to prepare anyone thinking about jumping into the local business seo/web design market:

    First off I'm horrific at cold calling and I've only done it a few times in my life so I said F that to that way of talking to people and figured if I walk into the store I could talk to them. From what I found there isn't always a gate keeper. If there is and it's a small business I would go...

    "Hello is the manager in?" (Say manager over owner as they're good enough, and if they're not in then the owner is referred by the receptionist)
    They'll usually hesitate and say yes (I found all of my owners were in and working, (around lunch time).

    If they hesitate or go maybe, ask if they have a website. (On this tangent usually the gate keeper knows more than the manager just because of the typical age difference). They'll talk about it a bit and whats going on. Just ask questions about it until they don't know what to say, that's when they bring in the manager :).

    Tell the manager that you are writing a report about why local businesses don't have a large presence online and that you've already asked some other businesses about it. Then quickly ask if they have a website and if no why not?

    This is what I got as responses:

    • I'm at my business from 7am to 7pm I have no time to answer emails.
    • They'll mention how many of their electronic devices are broken currently and how long they've been dealing with customer service to get them fixed.
    • They fear that they'd have to train/hire a new employee to run the website.
    • They had a website back in the day and it was too expensive to retain.
    • The website didn't increase in sales.
    • The website broke.
    • The community is too small (Less than 50K)
    • They paid a lot for their current website and it's doing fine for them.
    Not a single F-off like you think you'll get. Everyone was passionate about their business and it was their life. The people all wanted their business to grow but didn't want the trouble with an online presence.

    Now for you'z who are scared of going in and talking. Don't worry so much. It's terrifying at first, seriously it was like asking a girl out for the first time of your life. But it gets a bit easier each time and your more intune with the responses your gonna get. You don't start anything as a pro, you work to be that way. So don't come into this thinking your gonna do pro and sell everything you have to them if you've never done it before.

    Businesses Approached: Dozens (Bakers, salons, green houses etc)
    Sales: None, wasn't going to them for sales but to build up who I am in the community and what I can do. Although this afternoon I do have 1 client up who I think I'll lightly milk for a hosting plan through me. :D

    In Conclusion:
    It was a shitty morning but a good experience.
     
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  2. ohaider

    ohaider Senior Member

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    Thanks for a good laugh and I'm looking forward to that queasy feeling in the pit of my stomach when I begin to do cold-calls and walk-ins.rom California, im Gonna Call them and to Talk with them About their SEO Provider, and i'll Report all this List to GOOGLE...
     
  3. Berne

    Berne Registered Member

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    Also as an update that evening client. I snagged him with a yearly hosting plan plus a small development cost due to being my first client in Canada/my city. So today wasn't that unrewarding.
     
  4. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    "Tell the manager that you are writing a report about why local businesses don't have a large presence online and that you've already asked some other businesses about it."

    Good post, I'd like to see some responses here.
     
  5. gicts

    gicts Newbie

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    Could you touch a bit on prices? What about selling a website verse leasing one?
     
  6. Abstroose

    Abstroose Elite Member

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    Thanks for sharing your experience. I recently started my offline business. Don't plan on doing any cold calling, or visiting for that matter (other than meeting clients). I have four trial clients that I'm offering 3 months of SEO to for free. I believe that if I do a good job for them, they could possibly want to hire me after, or recommend me to friends and family.

    Also, contacting local web designers and offering them referral bonuses for referring clients after they have completed their websites.
     
  7. hardybents

    hardybents Regular Member

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    I never understand why people don't try and close deals? You say you have almost 100% of the owners in when you walk into places, they are taking the time to speak with you, and are giving you all the green lights in the world to close them, and you say your main objective is not to sell them? "My website broke", someone gave you that objection and you did not ask for the deal? Salesmen fail everytime they do not ask for the deal. You are there, have built rapport, ask for the deal. You have just done what 99% of salesman won't or can not do; walk into someone elses business and cold call on the owner. This already puts you in the top 1% of all salesman. Now close deals during the sit. What's the point if you do not ask and rebut the objections. It is like seeing a pretty girl at a bar, having the confidence to speak to her, hit it off, she is laughing at your stupid jokes, she twirls her hair, licks her lips, and you say well it was nice meeting you. I enjoyed our conversation. What's the point? So all the hot chicks in the community will know your a nice guy, who cares. Your main objective should always to be to close deals. Get that mind set. Your there, just change your thought process, ask for the deal, dont give anything away for free, it is really as easy as just asking.
     
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  8. photoman

    photoman Junior Member

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    Always Be Closing. :D
     
  9. MyCrazyWorld

    MyCrazyWorld Registered Member

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    Thanks for the information, these are great buttons to push in a sales letter.

    [FONT=&quot]Do you have a broken website? Did you have one at one time, but abandoned it after it became too expensive to maintain? Do you think your community or niche is too small to have a website? Does your current website increase sales or help close customers? Are you afraid that you will have to hire a new employee to manage your online presence? If you are like most small business owners you work 7am to 7pm and don't have time to deal with more emails or learning all the ins and out of online marketing. Well I can help.
    [/FONT]
    [FONT=&quot] [/FONT]
    [FONT=&quot]I specialize in helping small businesses do xyz[/FONT]
    [FONT=&quot]I can do keyword research and set up a lead generating website for you to integrate into your existing sales strategy. [/FONT]
     
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  10. imontie

    imontie Junior Member

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    Miserable positioning bro lol