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So how do you contact offline business?

Discussion in 'White Hat SEO' started by Diviance, Feb 24, 2013.

  1. Diviance

    Diviance Regular Member

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    Hello everybody,

    First I want to thank everyone for all the great information out here. I'm almost a year in IM, and I'm making good money out of it. I will share my methods with you in another topic.

    I'm working on a website in which local business can put their adress and website, in exchange for $$ per year.

    My question is: what is the best way to contact offline businesses? I want them on my website (I have good reasons, e.g. #1 in Google on interesting keywords). Do I call them? Do I plan to make a visit? Maybe write a letter? Or write an e-mail?
    I never really contacted businesses before, so I don't know what is the best way.

    I hope someone can help me.

    Thanks!
     
  2. toptoptop

    toptoptop BANNED BANNED

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    Call or go to their office which is even better.
     
  3. rhynot

    rhynot Newbie

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    If you want to be technical you could use 7878's letter method and send them a letter before you phone/email them. Or you could just phone/email them. It might even be a good idea to just go to their office. One of the main concerns would be focusing on how to turn the contact into a customer. It would be best just to decide how to contact them yourself and then doing it so that you gain some experience.
     
  4. ran60616

    ran60616 Regular Member

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    I would suggest you to make a small marketing package - Which you can email, send in a envelope or even use it to explain F2F. In the marketing pack, just show why it's important now to be listed online with growing # of people using social media and internet to check out a business, restaurant, hotel, etc. information. If you have a review feature, you can promote that too. And also include that your website gets x amount of traffic locally and is listed on Google search etc. Maybe try email first, and depending on the feedback take a decision and meet F2F (Best way).
     
  5. Diviance

    Diviance Regular Member

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    Thanks for your responses :)!

    Maybe it's indeed a good idea to make packages, e.g. for $ more I will notice the company in social media etc.
    And to make a .PDF with all the pro's.

    It's still hard to decide for me which way to make the first contact. I find it hard to just 'go to the company' and introduce myself. It's easier to e-mail, but maybe they will see it as spam, and will not take me seriously. To go F2F people will make a better impression, and people will take me more seriously.
     
  6. Hinkys

    Hinkys Jr. VIP Jr. VIP

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    Why don't you try everything ? Send 30 emails, walk up to 5-6 businesses yourself, send a few packages, create ads in local classifieds or hell, just hire some students to do the cold selling for you (on a commission basis) and see which one brings you most clients.

    Also what's better from all of these methods is other people recommending you and sending you traffic. Tell everyone you know what your website is about and tell them you give out flat 10%-20% commission for any client they refer to you who makes a purchase.