So guys after lots of thinking and research I havr reached to the conclusion best contents win the war. I have created lots of great content for my website, initially they were not performing better than the big brands, but now from January 2017 my contents are on the first page of Google and the first link. The news website and other big websites are behind my link. I didn't build any backlinks for those contents. Also one of my content naturally now having 15 PA.