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So basically I'm screwed buying media for a $20 dollar product?

Discussion in 'Media Buying' started by Qingong, May 9, 2014.

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  1. Qingong

    Qingong Newbie

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    Guys

    Let say I have a 2% CTR and I get .50 cents clicks on a Facebook dark post campaign
    (obviously targeting a custom audience) that means I need to spend $50 dollars to get 100 clicks just to sell two products...
    If my product cost $20 dollars... I'm screwed!
    There isn't an affordable agency that you know of that won't charge the Keith Kranc or Justin Brooke obscene costs and capable of making profitable an ad campaing for a product this cheap?

    Please forgive my apple and oranges style of post writing
     
  2. RedOctobre

    RedOctobre Jr. VIP Jr. VIP Premium Member

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    There's a fellow on this forum I've worked with, he does ad campaigns on FB. I believe it's $150 to set the campaign up, but then he'll continually optimize it until it's working, and then he may be willing to maintain the campaign for a modest monthly fee.

    His Skype is "socialstories".

    Best,
    Red
     
  3. Qingong

    Qingong Newbie

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    Thanks RedOctober
    I'll contact this guy to see if he can help me
     
  4. albimorkal

    albimorkal Jr. VIP Jr. VIP

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    One thing you can do is change your bidding to cpm. you might be able to get 1 click (example) per 12k impressions. If you only pay 30 cents for 1k imps this might make more sense