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Small Town/City Business Directory - Do you think it can work?

Discussion in 'Making Money' started by ScreamingMidget, Jun 20, 2016.

  1. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    I've been wondering recently, whether a business directory for a small town/city (say 200,000 population), could work? The advertising would be cheap (like £1/$1 a month), but would be more a case of high demand + cheap advertising).

    I'd be doing a lot of the marketing on foot initially, by physically going to see people and selling them the benefits of advertising, for a measily amount of money. £1 a month (or perhaps £10 a year) for most businesses is peanuts and I'd expect most people to think, "Why not, it's only £1 afterall!".

    What are people's thoughts on this? Of course there's competition, but this is why I'd only be targeting business from within a set radius.

    The other option of course is to offer people free advertising for that city, and have a 1 premium spot at the top of say £100 a year.

    A potential downside is that if I'm only targeting a small range of people, the competition may not be even that big for them. Things such as Takeaways would have big competition, whereas a hairdressers in a village would'nt, as there's probably only a handful.
     
  2. platinumcent

    platinumcent Regular Member

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    I think you are doing too much effort for small gains. Since you can talk a lot, walk a lot, meet lot of people, then selling something with bigger commisions/profit.
     
  3. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    Yes, you might be right. I'm thinking of the hard work in the early days will pay off where I have a lot of people with a monthly recurring payment, that's all. I guess £1 a month is a bit low, but perhaps I could start it off really really cheap and then overtime as the demand/traffic increases, up this amount?

    So I start it off dirt cheap to bring the people in.

    Also, if I capped the number of businesses to say 5 or 10, that would make people think, "Well I better get in on the action now, otherwise there won't be any room".
     
  4. platinumcent

    platinumcent Regular Member

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    Try if you believe so.
     
  5. soulcollector

    soulcollector Senior Member

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    Does the business directory translate into sales? If not, then first think about traffic, then think about advertisers. If it is local you want local traffic, so ads are in order or special offers. TV Ads, news paper ads, online social and search ads, etc all draw in traffic to well presented sites.

    HomeAdvisor and Angieslist are garbage sites, yet people visit them because of the "ads" they blast everywhere, even with their "reputation" online. I see no worries ahead... other than you have nothing to offer people and are hoping that they join you to make you money? I had something to offer my clients in ecommerce, sales traffic, first. It was easier to close sales with profitable client campaigns under my belt as well.
     
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  6. Stansy

    Stansy Junior Member

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    Think about "best case scenario" you're directory is a hit and wildly popular. Would the amount you'd be earning be worth the work?
    I have no doubt that your plan will work but it is a matter of whether or not it would be worth it for you personally.
     
  7. trance92071

    trance92071 Senior Member

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    It can work if done right.

    A few years back I had a few local directories set up and offered premium advertising spots for people that wanted to pay for them.

    What I did was set up the websites, scrape data on the companies, then populate the websites with the info on the business and added like 3-5 businesses to the front page so people could see what the premium ad spots contained (which were photos, maps, etc).

    Then I would call the business and pitch the ad placement plans with them after I got the sites ranked up pretty high in google. If the were interested in purchasing I would also set up a meeting with them to pitch the plan, take photos of their business, and make them feel more comfortable paying top dollar for the placements.

    I did this for a few years then ended up selling off the sites to get into other ventures. So it can work if done right and just remember everything takes action and split testing. Sitting on ideas won't make you money but action will.