I've been wondering recently, whether a business directory for a small town/city (say 200,000 population), could work? The advertising would be cheap (like £1/$1 a month), but would be more a case of high demand + cheap advertising). I'd be doing a lot of the marketing on foot initially, by physically going to see people and selling them the benefits of advertising, for a measily amount of money. £1 a month (or perhaps £10 a year) for most businesses is peanuts and I'd expect most people to think, "Why not, it's only £1 afterall!". What are people's thoughts on this? Of course there's competition, but this is why I'd only be targeting business from within a set radius. The other option of course is to offer people free advertising for that city, and have a 1 premium spot at the top of say £100 a year. A potential downside is that if I'm only targeting a small range of people, the competition may not be even that big for them. Things such as Takeaways would have big competition, whereas a hairdressers in a village would'nt, as there's probably only a handful.