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Small business beats Yelp.

Discussion in 'Black Hat SEO' started by JustUs, Sep 22, 2014.

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  1. JustUs

    JustUs Power Member

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    A small restaurant in California has figured out how to take the sting from 1 star reviews after yelp attempted to extort the business to push positive reviews higher. They used a variation of a method I pioneered a few years ago for addressing negative reviews on sites like Rip Off Report, Pissed Consumer, Complaints Board, and so on.

    The method I pioneered was to go to the complaint sites and write a positive report that was disguised as a complaint, but written so that it displaced the negative report in the serps.

    The method that this small restaurant in California use was to offer customers discounts of up to 25 percent to write a 1 star review. Many of these one star reviews make claims like "best food ever eaten, but they do not delver 10,000 km away," "Best food I have ever eaten, but it was delivered to my table too quickly to enjoy the absolutely marvelous atmosphere," and "it is insulting to the customer to have an attentive staff."

    This method relies on providing information that produces the exact opposite effect that a negative review is intended to provide and reducing the negative information value to uselessness through intended confusion and contradiction.

    Yelp is attempting to counter this abuse of the TOS of Yelp by delisting the business. The business did not want to be listed in the first place.

    Articles:
    http://tech.slashdot.org/story/14/09/22/0156242/small-restaurant-out-maneuvers-yelp-in-reviews-war
    http://arstechnica.com/business/201...aurant-gives-a-discount-for-bad-yelp-reviews/
     
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  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Interesting technique. Looks like there's a way out of any monopoly on the WWW, people just gotta be creative.
     
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  3. Magic5

    Magic5 BANNED BANNED

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    Pretty nice little method haha thats nice.