alright im new to all this shit....seo....computers....websites....but im learning....im 38 years old...sick of working for the man and wanna work for me....my friend has a website and wants me to help promote it....im looking into basic seo....checking out this site....her webmaster tools from the hosting site...all that...i sorta get it.... but not really to the point where i am confident....im smart and can figure this shit out....but im also trying to reverse engineer this shit...because the website is sorta a generic thing that several people have....it has 3 pages that are unique to the user...if that makes sense...i read keywords are important!....the site is built so i assume i should pick the keywords from the content of the site since i have no control over that now....meta tags?...it has none!....can i add that by editting the html without affecting the actual content of the page?....in other words are the meta tags something thats visible on the page or something in the background for the benifit of the googlebots that crawl the page?...help a brother ...if you have something thats free to teach me let me know....ill buy shit after i make some cash...pulling out my hair here since im doing this ass backwards as well....all help requested....remember im complete noob...dont know what roi or any abbreviation is...but will be expert after all yalls help....thanks......P