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Size of posts on your site

Discussion in 'White Hat SEO' started by BassTrackerBoats, Feb 10, 2012.

  1. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    Folks - trust me on the following:

    Do not make posts/pages on your sites less than ~500 words and you would be better served making them longer than that.

    Google knows that a post/page that is the main content on a site that is extremely light is nothing to "write home about" and will eventually ignore it or even deindex the site.

    Comments are something else as I am talking about posts/pages that are the heart of the page is your content... if G has not seen it he will and it will not be pretty when he does.

    Use your head... expound on your writing or outsourcing of your writing and don't let Google game you.
     
  2. Fathom

    Fathom Power Member

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    That is a bold statement and I'm shocked that a reputable member like yourself would say that.
     
  3. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    I'm shocked you would be shocked... I could point out a reputable service that is having huge issues due to the lack of post content but that would be unethical in my opinion.
     
  4. albaniax

    albaniax Elite Member

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    What do you do, when your biggest client has made it that hard with security and what not, so that it takes weeks to add more content to a page with 200 words :rolleyes:

    Whereas, the competition is "pretty" tough, and this is nothing to play with.

    I guess, I have to wait for a couple of more days/weeks.

    But on one of my personal site's, a wiki especially, I have finished already 1,200 words of a long, informative, detailed article. When it hits 2,000+ I'm going to post it. A big place of knowledge - with making it an authority website in my back-head.
     
  5. mark27

    mark27 Regular Member

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    I have a blog where all the posts are ~200-250 words and an image because it's sort of a image-funny description site, think people of walmart. I've got over 600 pages on that site and I add 2 every day, why would google not love it?
     
  6. Fathom

    Fathom Power Member

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    It's about the quality of the content, not the amount.

    1 line of text can go viral, imagine if CNN released a phrase like "Obama has been shot" with nothing else on the page, people would go crazy and that page would receive 1000's of links.

    How about informative videos with hardly any text, or viral images?

    I also would not create articles under 500 words but saying that google will de-index the page is not right.

    I'm up for a debate on this if you have something to back your claims up with.
     
  7. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    I do but I can't out the service publicly as I see that as unethical.

    Add me to skype and I'll share privately if you will not share that on a public platform.

    I'm not looking to "win an argument" but rather share to help others.
     
  8. Fathom

    Fathom Power Member

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    Would be interesting to see, I'll send you a message in the morning when I'm at my pc.
     
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  9. sukataetumba

    sukataetumba Senior Member

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    It would really depend on the site. I generally publish a mixture of well spun and original articles ranging from 200-500 words randomly for some client sites and they have been ranking as strong as ever with comments disabled.
     
  10. Fathom

    Fathom Power Member

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    Even if you publish 100% duplicate content they can still be indexed by Google, they may not rank well but they will still be indexed.

    The only thing that matters for indexed pages is a good site structure that has actual pagerank flowing it's internal pages.

    If you ping a page that has not been indexed after say 2 weeks and you ping that page to be indexed, that page may become indexed temporarily but will eventually end up in Google's supplementary index, and the same is true when building obvious manipulative links, those links can become devalued which means no pagerank is pointing to the page.

    Just to make this clear, actual pagerank is the only thing that will index a page, and I will eat my shit if anyone can prove me wrong.
     
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  11. Kickflip

    Kickflip BANNED BANNED

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    So you are saying that a page with absolutely no external links, no matter the content, will not be indexed permanently by Google? I would be happy to do a test if that is the case, out of curiosity and skepticism. How long do you mean "temporarily" indexed for? Because If I build a page with great content, I can't stop people from linking to it eventually.

    This is one of the biggest problems I have with people who talk about "temporary" benefits. If you have a great site, temporary is all you need because eventually natural growth is going to take over and will maintain your ranking, even when Google decides that the original reason they ranked you highly is crap.
     
  12. TZ2011

    TZ2011 Senior Member

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    Basically, classifieds sites with up to 255 characters per post (30-40 words) or business directory sites where every post have only name of business, telephone and location, they all would be punished by google ? Or restaurant sites in wordpress where every item on the menu is in separate post and have only name of meal and price, they are punished too? Really, don't be so sure in your theory, its ok to make mistake sometimes.
     
  13. Iwona

    Iwona Junior Member

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    Even ezinearticles accepts content below 500 words so we are mistaken somewhere when we talk about 500+.
     
  14. BreakAllTheClocks

    BreakAllTheClocks Regular Member

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    All things considered it probably is a benefit vis-a-vis ranking an individual page. But most celeb sites like TMZ and perezhilton have an average post length of about 40 words or less without any noticeable detriment.
     
  15. nanexo

    nanexo BANNED BANNED

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    For my opinion I would still go for the 500 words plus. Just to elaborate all the important contents needed for the article. Well I still believe that the readers will most likely go for the article which are enriched with facts than explanations. :) Just a suggestion.
     
  16. Remington

    Remington Regular Member

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    500+ words has my BS-O-Meter screaming, but if people start to believe that it'll mean more lucrative articles to write.

    Usually I hold what BassTracker says in high esteem, but in this case I think heavy skepticism is in order. I suspect that a thorough examination of this troubled "reputable" site would reveal some major BH that Google spotted.
     
  17. Autumn

    Autumn Elite Member

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    In general terms BTB is absolutely right. Longer text with a good distribution of the target keyword and lots of related keywords is the best for SEO because it gives the best shot at getting traffic for the target and related longtails. Thin content is inherently hard to get ranked and gives you the least opportunities for supplementary traffic.

    The viral situations you're talking about are the exception not the rule and it is pretty damn difficult for your typical webmaster who isn't CNN or the Onion to get 1000s of viral links to anything. Yes extremely high quality content that goes viral will do the best long term, but it's outside the realm of real blackhat SEO and there is typically a high cost of content creation and the initial promotional push to make it go viral. For every 1 successful viral campaign there will 10 that fail, and often viral content is not directly monetizable.

    Even if you do get a viral effect, if you don't have enough copy on the page to stuff in some related keywords then you're selling yourself short in terms of the stuff you could be ranking for with the power of all those viral backlinks. Text keywords on the page are king when it comes to SE traffic. The additive effect of extra longtails on the page can be very substantial and one of the main mistakes I see people making is that they focus on ranking for single keywords and ignore all the long tail juiciness they could be enjoying.

    IMHO the dampening factor for PR is set quite high on internal links these days, and a massive influx of PR in one part of a site won't necessarily help the other parts nearly as much as we might like, or like it used to.

    I've said it before and I'll say it again: despite what the Google Kool Aid drinkers might claim, "quality" human readable content is not necessary in the slightest to get backlinks and to get LARGE amounts of diverse and stable SE traffic.
     
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    Last edited: Feb 10, 2012
  18. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    Some Jackass just sent me a message asking me if my initial comments were related to a "competitor" via skype... feel free to get kicked from my skype when you do that.

    This has nothing to do with "competition" as I don't actually believe in competition for one. "Competitors" are welcome in the waters I swim in as I know that what I offer is not perfect by any means and that others may offer a more perfect product/service or a different variation of a product/service and thus something that may be even better for SEO.

    The initial post in this thread and any other ones going forward are all about generic off site SEO and offered to help the community as a whole and not intended to discredit any service/product that may be offered here or anywhere else.

    Dang it ticks me off to get the kind of skype messages I just got due to my initial posting as I am just trying to offer some information that would help us all.
     
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  19. cyrsss

    cyrsss Regular Member

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    I have websites which have almost no article data in it and ranked well with PR so In my opinion 500 is good suggestion but not compulsory
     
  20. Ramsweb

    Ramsweb Senior Member

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    I have two websites that I am working on right now. One is a fairly small site that gets posts in excess of 750 words. It is doing pretty well.

    The other is a JV site that has tremendous potential. That site always gets posts that have word count in excess of 1k words. That site is also doing pretty well and will take off soon.

    I am not sure if the high word count is giving the sites a slight edge although it definitely makes me feel a little more assured against fluctuating Google updates.
     
    Last edited: Feb 10, 2012