Anyone whos been following the trend for seo knows that its now starting to become more heavily focused on time on site, brand awareness, user engagement, etc.But we also know that EMD's still have some more weight for ranking over branded urls for that keyword simply due to hyper-relevance. What I dont know, and am wondering, is if anyone knows if google tends to favor branded sites focused on one main topic (gamespot is a good example -- games) rather than a branded site that covers many topics (magazine sites are a good example -- many topics) when it ranks pages/posts? As a site on one topic is more relevant because thats ALL it focuses on. My logic is just maybe google gives more weight when ranking in serps due to this sitewide relevance (which is similar to EMD logic). I also tend to notice that sites focused on one topic seem to be the ones holding first positions and ranking better (example -- a gamespot review of NFL 2k15 will typically outrank a Mens Health Magazine review of NFL 2K15). Now the content is usually better on the single topic sites (gamespot) because they tend to be experts, so thats a factor. But anyway, reason I ask is because I want to create a blog on a specific topic in a specific market. Example, we'll pretend its weight loss. However, if I made a broader site, we'll say in the health niche, I could encompass weight loss and when thats successful I could tackle muscle building, healthy eating and potentially make more money. In short I'm trying to decide which path to take.