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Site Wide Relevance and Ranking -- Key for Ranking?

Discussion in 'Black Hat SEO' started by SupremeBoner, Jan 16, 2015.

  1. SupremeBoner

    SupremeBoner Junior Member

    Jan 8, 2015
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    Anyone whos been following the trend for seo knows that its now starting to become more heavily focused on time on site, brand awareness, user engagement, etc.But we also know that EMD's still have some more weight for ranking over branded urls for that keyword simply due to hyper-relevance.

    What I dont know, and am wondering, is if anyone knows if google tends to favor branded sites focused on one main topic (gamespot is a good example -- games) rather than a branded site that covers many topics (magazine sites are a good example -- many topics) when it ranks pages/posts?

    As a site on one topic is more relevant because thats ALL it focuses on. My logic is just maybe google gives more weight when ranking in serps due to this sitewide relevance (which is similar to EMD logic).

    I also tend to notice that sites focused on one topic seem to be the ones holding first positions and ranking better (example -- a gamespot review of NFL 2k15 will typically outrank a Mens Health Magazine review of NFL 2K15). Now the content is usually better on the single topic sites (gamespot) because they tend to be experts, so thats a factor.

    But anyway, reason I ask is because I want to create a blog on a specific topic in a specific market. Example, we'll pretend its weight loss. However, if I made a broader site, we'll say in the health niche, I could encompass weight loss and when thats successful I could tackle muscle building, healthy eating and potentially make more money.

    In short I'm trying to decide which path to take.
  2. Scritty

    Scritty Elite Member Premium Member

    May 1, 2010
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    Affiliate Marketer
    In my experience, the broader the niche, the higher the bar Google sets for content, context and relevance.
    That's both content relevance (associated keywords, amount of content, regularity of posting, use of appropriate multimedia elements)
    and inbound links (Links from relevant sites, deep linking, linking over time and the trust metrics of the links)

    To repeat my normal caveat that I know full well that churn and burn still works in micro and some small niches, there is even the odd (flukey) win on keywords for some pretty large markets now and then, but in general they are hard to predict, they certainly don't seem to run to any specific pattern I can find with a good keyword tool, just sometimes you get lucky. It's not a perfect world.

    In short the wider you go, the more you have to prove yourself in volume of content, relevance of content, volume of links , relevance and spread of links (over time and site wide).
    It's the exact same game... but bigger :)

  3. jugglers777

    jugglers777 Newbie

    Jan 16, 2015
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    I think its these days quite important to have ranking pages related to the domain and overall content.
  4. SEO Power

    SEO Power Elite Member

    Jul 14, 2014
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    Self employed
    Houston, TX
    You are more likely to succeed with a niche site or blog than a broad site enclosing many topics. And there are many ranking factors at play in every result, so creating a site solely on the assumed weight loss topic doesn't guarantee that your site would perform better than a site covering many topics.