Site Structure for a National Business With Local Presence

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Can someone please point me in the right direction to learn how to structure a national company with local presence? The company is a boat dealer. The site to date has been built to target national SEO. I want to build out location specific pages but need some guidance on how to go about doing so.

Can someone critique this structure?

-Main Page (National)

-/locations/
--city x
--city y
--city z
--etc

Should I create local specific service pages to or is a unique landing page + NAP all thats needed?
 
I would go "yourcompany (dot) com/state/city/service"
Depending on the difficulty and competition I would add some supporting content like extra services
 
Should I create local specific service pages to or is a unique landing page + NAP all thats needed?
if you offer the same service(s) in all locations you only need 1 page...

But if the services differ based on location it will be more complicated and I'd have to think this through.... although, the 1st idea that comes to mind would be to just mention the location-specific service(s) on that specific location's page. This would be one way of doing it...

Another way of doing it would be to still create only 1 page (simply called Services) and put the NAP on it and ask people to call for details on the services that are being offered in their location... or even better still, put a link somewhere where it's easily visible to a PDF that people can download for free and which (the PDF) will list the services being offered in their location... I think this will work, too...
 
Thanks for the advice.

Does anyone have a recommendation for a service to register and verify GMB phone numbers or addresses?
 
For a national brand with local branches, individual location pages are a must. Your structure looks solid, but ensure each city page has unique content tailored to that location. Include local services, staff info, and maybe customer testimonials specific to each branch. Don't just stop at landing pages; consider integrating local event participation, sponsorships, or community service that's relevant to each location.
 
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