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site strategy for tending keywords

Discussion in 'Black Hat SEO' started by cgpa2.17, Feb 3, 2014.

  1. cgpa2.17

    cgpa2.17 Regular Member

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    let say I ranked superbowl 2014 and some of its long tail very successful in year 2014. How do you continue with the site?

    options that in my mind
    1. keep building links and add article, so that next year the site is up to earn in superbowl 2015
    2. forget about the trend merely, add mass articles to turn it into an authority site since backlinks done for superbowl previously is quality enough to make it happen.
    3. buy superbowl2015.com domain and redirect the old site to the new site to prevent competition

    How do you continue with this kind of site?
     
  2. fxphil

    fxphil Senior Member

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    I would build anticipation articles then have them link to a 2015 site.

    "What will the broncos do in 2015 that they could'nt do in 2014"
    "Top ten horrible plays that will not be played in 2015"

    Etc.. and all linking to an article on 2015


    Then on the 2015 site I post real time information.

    "Broncos vs Colts a complete analysis for game 32 this weekend"
    "2015 Superbowl Picks, what the pros are saying"
    "Who is your favorite team of 2015?"

    things like this.

    Drip feed 1-2 articles weekly on 2014 but then start ramping up 2015.
     
  3. ilim72

    ilim72 Regular Member

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    New 2015 oriented site seems like better idea but I think you can rank the same site with the same keyword but 2015 instead of 2014. People rank site for my keywords, why 2015 option can't be added.
    It will the rank for both 2014 and 2015. Unless google has some also that makes them mutually exclusive, which I don't think so.