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Site ranks on first page when searching for keyword in quotation marks onlyI

Discussion in 'Black Hat SEO' started by green12347, Apr 24, 2012.

  1. green12347

    green12347 Newbie

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    I'm trying to find an answer to this but haven't been able to so far. I'm looking at a certain long tail keyword, and one site ranks on the first page when the keyword is put into quotation marks, but does not rank on the first page when quotation marks are not used. Why is this?
     
  2. azguru

    azguru Elite Member

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    because one is more specific. for example if someone types "where buy car" (without the quotes) they will probably get results targeted for "where to buy a car" or things that correlate with that. Whereas "where buy car" (with quotes) is a lot more specific (and grammatically incorrect) and less competitive. I hope that wasn't too confusing. But basically, You are competing with more people for a broad search then an exact (in parentheses) search.

    generally speaking, people won't put their search in quotation marks so you need to rank for your term with out them.
     
  3. DrEvil123

    DrEvil123 Junior Member

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    Yep, to try and make it more clear.

    Keyword: Twilight poster

    Broad Match - Keywords can appear anywhere and in any order. This has the highest competition. Example: poster boys from twilight the movie exposed.

    Phrase Match - The keywords need to appear in the correct order however other words can also be added at either end. Example: edward twilight poster world.

    Exact Match - The keywords only, in the exact order with the exclusion of any other keywords in the search. Example: twilight poster.

    For checking traffic when performing keyword research: Use exact match.
    For checking your ranking: Broad match.