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Site ranks for only one of two very similar keywords

Discussion in 'Black Hat SEO' started by ElCamino, Jan 20, 2016.

  1. ElCamino

    ElCamino Newbie

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    I optimized a site for two very similar keywords. For a better understanding: the field I am operating in is IT consulting. Let's say keyword phrase A is "softwarexyz + componentxyz + developer" and keyword phrase B is "softwarexyz + componentxyz + consultant". Now for keyword A the site is ranking first page in google, wheras for keyword B the site is not ranking at all.

    There was a little rash linkbuilding in the past. One sidewide backlink had the exakt keyword phrase B as its anchor. I assume, this would be the reason for keyword B not ranking at all. Now I am wondering a few things, first of all: Will this really be the reason, why keyword B is not ranking? Why then does this bad influence not affect the results of keyword A? Will removing the backlink make it possible to rank with keyword B as well in near future or is there any google filter triggert, which prevents the URL to rank for that keyword for a long time? Could removing the link do any harm to the ranking results for keyword A? What if I simply change the anchor to a naked URl or brand?

    I would love to hear your thoughts on the described situation. How would you proceed?
     
  2. blackcatburgular

    blackcatburgular Junior Member

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    are you trying to rank both keywords on seperate pages or the same page?
     
  3. ElCamino

    ElCamino Newbie

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    It is one page and this page shall rank for both keywords since they are quite similar. Sorry for eventually being a bit unprecise. English is not my first language.
     
  4. shadyns

    shadyns Junior Member

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    Well it's hard to tell like this, maybe you have keyword A on title, how old is that site/page ... For example lot of times when I rank some Clickbank product for example I get ranked for "the 3 week diet" and for "3 week diet" no, but later I hit that too ... or maybe those keywords are similar but not same competition.
     
  5. Nonilol

    Nonilol Elite Member

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    If you built to many exact match anchor text for keyword B you should try lowering the keyword density for kw B on your page.
    Also, you might want to add some more generic, partial match and naked anchor text keywords to balance it out.
     
  6. seogiantking

    seogiantking Power Member

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    Try to build 2nd page for 2nd keyword.
     
  7. kiyaanellie

    kiyaanellie Newbie

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    Dilute your anchors and allow more time.
     
  8. dannyhw

    dannyhw Senior Member

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    It could be something you did, but if this is really "developer" vs. "consultant", "consultant" is a definite "buying keyword" where "developer" is much more vague. Check the prices with the keyword tool, is there a noticeable difference? It might just be a matter of it being more competitive in a way you can't really put the metrics together to explain easily.
     
  9. ElCamino

    ElCamino Newbie

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    Thank you guys for your ideas!

    Unfortunately keyword B does still not rank. The sitewide link ist removed.

    I don't think competition is the problem. The page is several months old and does rank for KW A pretty well for a long time. Since both keywords are spread quite even over the article, it is not likely that this is the reason for one Keyword not ranking at all.

    Nevertheless I will try lowering the keyword density since I have no other ideas at the moment.
     
  10. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    I've had this problem before as well. It may be your on-site keyword density, or it may be the ratio of that to your external anchors. Or... sometimes it seems Google just "picks" one of the two keywords that are VERY similar and ranks you better in one than the other. Very hard to say.
     
  11. manipura

    manipura Junior Member

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    I've had it happen as well. Make sure you have all your bases covered, onsite kw density, off-site anchors, add related backlinks with some one-off anchors, and wait for a bit. If you still aren't ranking, creating another page for the kw may help, though, I don't know the niche and topic, so I can't say for certain.