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Site migration: how bad will it be to change all URLs?

Discussion in 'White Hat SEO' started by Traste, Aug 9, 2013.

  1. Traste

    Traste Regular Member

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    Hi,

    Here's the situation:

    - More than 30.000 indexed pages in Google
    - Current URLs are ugly, real ugly (special characters causing problems with some browsers, not keywords, etc.)
    - 200 daily visits (44% organic)
    - Client won't freak out because of ranking drops

    I need to moved from Drupal (with many custom modifications) to Joomla. I have new, and clean, URLs ready but there's no way/time to do proper 301s, so we need to take down the site and come back with the new one, including all new URLs. Any advice?

    Thanks
     
  2. satyawrat

    satyawrat Jr. VIP Jr. VIP

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    Very Bad! Trust me, its very little work to correctly migrate the urls.
    EDIT: Just read your post more carefully. If the urls are ugly, change them. do all the basic onsite seo and redirect all the changed urls.
     
    Last edited: Aug 9, 2013
  3. Traste

    Traste Regular Member

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    Well, I know you're right, but the client does not want to user regular expressions because of "possible slow down at .htaccess level". So, I was thinking about blocking the site to Google until it desindexs all ULRs so there's no duplicate content issues (old URLs will live with new URLs for some time).
     
  4. satyawrat

    satyawrat Jr. VIP Jr. VIP

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    I am a lazy guy, so what I would do in your situation:
    Change whatever needs to be change. The old urls will obviously be 404 pages now.
    Redirect all 404 to home page.
    Then again, this is a lazy solution.
     
  5. hurn

    hurn Power Member

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