I used an expired domains to build a new money site 3 months ago. It ranked well immediately without additional backlinks because it was a fine domain with a strong backlink profile. Since then I have built some good links to my target page (inner page). The backlinks are strong - some web2.0 and PBN links. At the beginning the ranking improved a bit. But after a month the ranking began to drop slowly. Nothing dramatic but 1-2 spots each weak although I keep building links and the keyword is not too competitive. I was very successful with the same backlink strategy before but I have never used it on an expired domain as money site so far! My ideas what I made wrong: 1) it looks weird that most of the new links go to an inner page. I also made some links to home and other inner pages. But especially the strong PBN links go to my main inner page 2) a bit too aggressive with anchors. I mostly used branded anchor text but still it might be a bit too much my questions 1) should I build more links to home and the other pages as well? 2) should I change the anchor text of the links I already built (make the anchors less aggressive) or should I leave them as know and build more links with generic / branded anchor text to dilute the old anchors? 3) or should I just wait and do nothing? Excited for your ideas!