Since today, it is going to be way easier to get on the first page of Google.

Jerk55

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I've already had this feature on desktop for a while, but it’s not been constant. Sometimes there's infinite scrolling and sometimes there isn't.
 

SilverClouds

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I've already had this feature on desktop for a while, but it’s not been constant. Sometimes there's infinite scrolling and sometimes there isn't.
Yeah, had this on mobile, it's quite annoying actually, when I want to check what's on which page. Just 1 huge first page XD
 

Hawkeye Digital

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Now only positions matters ! GOOGLE is implementing way more better things for webmasters , which they don't like !
 

Sunya

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Does that mean CTR distribution will change? o_O
 

KHer0

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Well, this is huge news for webmasters, but wait till google sprinkle it with ads, and dozens of google features stolen content from top ranking website.

The devil must be in owe of their actions! Now more ads, so more ppc competition, so higher cpc, lower conversion and google is the only one winning. As for the seo, well, it can't be worse
 

mmubeen8

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Yeah, had this on mobile, it's quite annoying actually, when I want to check what's on which page. Just 1 huge first page XD
For the desktop, install the seaquake extension. It would you the position of the results. So you could know which position you are ranking if it's just 1 huge page.
 

chdseo

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Well this update was rolled out before in mobile devices many times ago
 
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