Since I feel nobody realizes Google posts the details of the updates I'm gonna post it here ⬅️

Sartre

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Yeah, I realize what they say isn't exactly what they do, but I feel most people didn't even bother to read the update post.

Here we go:

Focus on people-first content​

The helpful content update aims to better reward content where visitors feel they've had a satisfying experience, while content that doesn't meet a visitor's expectations won't perform as well.

How can you ensure you're creating content that will be successful with our new update? By following our long-standing advice and guidelines to create content for people, not for search engines. People-first content creators focus first on creating satisfying content, while also utilizing SEO best practices to bring searchers additional value. Answering yes to the questions below means you're probably on the right track with a people-first approach:

  • Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
  • Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
  • Does your site have a primary purpose or focus?
  • After reading your content, will someone leave feeling they've learned enough about a topic to help achieve their goal?
  • Will someone reading your content leave feeling like they've had a satisfying experience?
  • Are you keeping in mind our guidance for core updates and for product reviews?

Avoid creating content for search engines first​

Our advice about having a people-first approach does not invalidate following SEO best practices, such as those covered in Google's own SEO guide. SEO is a helpful activity when it's applied to people-first content. However, content created primarily for search engine traffic is strongly correlated with content that searchers find unsatisfying.

How do you avoid taking a search engine-first approach? Answering yes to some or all of the questions is a warning sign that you should reevaluate how you're creating content across your site:

  • Is the content primarily to attract people from search engines, rather than made for humans?
  • Are you producing lots of content on different topics in hopes that some of it might perform well in search results?
  • Are you using extensive automation to produce content on many topics?
  • Are you mainly summarizing what others have to say without adding much value?
  • Are you writing about things simply because they seem trending and not because you'd write about them otherwise for your existing audience?
  • Does your content leave readers feeling like they need to search again to get better information from other sources?
  • Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't).
  • Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you'd get search traffic?
  • Does your content promise to answer a question that actually has no answer, such as suggesting there's a release date for a product, movie, or TV show when one isn't confirmed?

source: https://developers.google.com/search/blog/2022/08/helpful-content-update
 

yogib34r

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It appears I generally take a search engine-first approach, 6 yes out of 9 for 2nd section. I hope they don't figure out how to really crackdown, I'd be slaughtered.
 

sarfrazk9

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Apparently, google thinks that only 30% of my content is for humans and the rest is for robots. So, they remove my content from SERPs.
 

Sartre

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the funny thing it's really the same stuff they are repeating for the last 20 years: "make content for the user", while we keep on making content for the search engine :D
 

Elvlin

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kimy

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Basically:

"If you want to rank pay me or go to page #2" :eek::eek::eek:

258779125_2031426733687031_5149651607603299596_n-8738911667.jpg
 

praetserge

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the funny thing it's really the same stuff they are repeating for the last 20 years: "make content for the user", while we keep on making content for the search engine :D
Not entirely true.
Please define "we". You don't know what content I post.
People want quick answers for their problems.

On the other hand:
pdf files, parasites, now PAA spam... that's all for humans.
 

zixin.yuan

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Whatever they say,
what I see is that competitor who scraps and spins content from our site and other websites in the niche and has all images on their site copied elsewhere now ranks in the 1st page.
F word.
 

Nicola Kirk

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This is a black hat forum, and we are actively trying to uncover ways to game the system. Be it google way or another.
 

Sartre

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eliasm

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I think that with this update Google says - don't waste my resources on your garbage website, invest $5k in aff article on big media with "content for human", get top1 in a matter of weeks on keywords with KD 60+ and earn your money
 

Sartre

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I think that with this update Google says - don't waste my resources on your garbage website, invest $5k in aff article on big media with "content for human", get top1 in a matter of weeks on keywords with KD 60+ and earn your money
Google is saying "don't produce so many PAA articles - we don't have the computational power to crawl them, not to mention analyzing them" :D
 

savetheozone

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Personally, I removed a lot of non-helpful content on one of my sites and the site recovered from May's core update. Content pruning of non-useful content helps a lot IMO
 

Alex_1729

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  • Is the content primarily to attract people from search engines, rather than made for humans?
People from search engines aren't humans?

  • Are you producing lots of content on different topics in hopes that some of it might perform well in search results?
No, I'm writing my blog because it's FUN. I don't care about search results, traffic, income or buying food, eating it, or living in general.
 

Sartre

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Personally, I removed a lot of non-helpful content on one of my sites and the site recovered from May's core update. Content pruning of non-useful content helps a lot IMO
I'm removing the content that isn't getting clicks and I think it helps immensely.
 
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