Hi, sorry about that but my question will seem really primitive since I'm new with PPC Adword advertising. I'm watching a PPC Adword creating campaign video on youtube and there is a sentence I don't understand: "The more targeted your reach the less traffic potentially you will get" 1- So what does this mean, if I have $5 and the click on my ads will cost me $1, that's mean I will get only 5 clicks. So what is the diffidence if I target USA or Chicago or even world wide? Because in all cases I will get only 5 click!? 2- How can I know how much my competitors click is? I mean it supposed that Adowrd tell me that the keyword (weight loss) is cost 3$ per click and your competitors mostly limit the 1 click to $3, like facebook do, because in the video I'm watching I didn't see what is the CPC for the keyword, so how can I know the CPC for my keyword to decide my bid and budget? 3- What if I make my cpc too low more than my competitors? doesn't this mean I will get more clicks higher than my competitors? or not?