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Simple question - I can't find answer

Discussion in 'CPA' started by Gudrulea, Aug 25, 2011.

  1. Gudrulea

    Gudrulea BANNED BANNED

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    Hello.

    I read a lot on this forum and I just saw something like "the email submit got 14 clicks and 5 leads
    the survey got 12 clicks and 0 conversions
    "
    . Can anyone tell me what is the differences bettewn leads and surveys?
    I thought it was the same thing.


    Thank you guys.
     
  2. DebtFreeMe

    DebtFreeMe Regular Member

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    Well an email submit is just that, to get paid the person has to submit their email address, this email address is a lead for the company.

    On the other hand surveys usually require the user to fill out a lot more information, and may not even include an email address. Once a person has completed the entire survey, or some portion of the survey it is then considered a conversion.

    So in general they are the same thing, but a survey may not always be a lead that will be followed up on later.

    Hope that helps.
     
    • Thanks Thanks x 1