After reading " the sandboxed myth" where he mentions putting your keyword in the Title, I thought I might add a few keyword practices I use for on-site SEO. Feel free to add onto this post. Try and do the following at least once (more than once if applicable) on your site: Definitely put your keyword in your site title and keywords (Meta Tags) Put your keyword in h1, h2, and h3 tags through out your site Use your Keyword as anchor text ON THE SITE. This actually helps a lot. Since you may not want to redirect traffic away from your site, just make a link right back to your homepage with your keywords as anchor text Put your keywords in <b> and <i> tags at least once on your site. Put an image on your site with the Keywords as the alt text. And of course, sprinkle your keyword through out your site in the regular content. Just remember to not overdue it. Hope this helps! I am not saying all of these will guarantee better rankings, these are just the methods I use.