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Silo Structure Advice Needed

Discussion in 'White Hat SEO' started by vaidavytas, Jan 7, 2017.

  1. vaidavytas

    vaidavytas Power Member

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    Hey guys,

    I plan to build my first Silo Structure website and I need advice from people who work with Silo type websites. Here is what in my head:

    [​IMG]

    1) My goal is to rank main pages ( page 1, page 2, page 3). I don't care much about homepage, or subpages, even though each main page will have hundreds of subpages.

    2) As you can see from the picture above, The homepage will be linking to main pages. Main pages will have links to subpages and each subpage will be linking back to it's main page.

    3) There will be no links to the homepage on the site. I will remove homepage links from footer, logo, also there will be no navigation menu and no sidebar, or any widgets on the site. This way I plan to keep the "link juice" focused on main pages.

    My main question - is it a good plan? Will it be easier to rank my main pages compared to regular WP site? Also is it safe doing something like that nowadays?

    Any help from people experienced in this topic is highly appreciated.
     
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  2. fastlinks

    fastlinks Power Member

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    it is not logic that an inner page/post dont have a link back to home.. even googlebot will get lost
     
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  3. sub001

    sub001 Regular Member

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    Pagerank sculpting is a thing of the past. Forget about it. It worked like 5 years ago. The same goes for silos (in fact, I have never seen a definite proof that siloing made any difference). Instead, focus on structuring the site so that it makes sense to the visitors. Provide reasonable navigation, make sure you have stellar content and interlink pages, liberally, as makes sense.
     
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  4. Smileyヅ

    Smileyヅ Regular Member

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    Hello there,
    Do interlinking between all post in the similar category. Also provide links to home page.
     
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  5. vaidavytas

    vaidavytas Power Member

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    You are saying this because you feel experienced in siloing websites, or you just heard/read somewhere that when you build a site it's beneficial to interlink similar posts and link to the homepage from every post? I actually was hoping to hear from people who build silo type websites, something like:

    Yeah, it's a good idea because.. bla, bla, bla...

    or

    No, it's a bad idea because ... bla, bla, bla...

    and not just regular "do this", or "do that", without any support of your words.
     
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  6. Smileyヅ

    Smileyヅ Regular Member

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    I have done a lot of silo website. I even have a Silo Adsense website making service.

    2) As you can see from the picture above, The homepage will be linking to main pages. Main pages will have links to subpages and each subpage will be linking back to it's main page.

    Yeah, it's a good idea + Connect all subpages of same main pages just like Related post

    3) There will be no links to the homepage on the site. I will remove homepage links from footer, logo, also there will be no navigation menu and no sidebar, or any widgets on the site. This way I plan to keep the "link juice" focused on main pages.

    No, it's a bad idea because as a silo you should have perfect link flow so that SE bot can travel easily and all links should be Do follow

    In addition
    If you gonna use WP, Usual wp permalink settings is
    domainname.com/category/categoryname/
    and domainname.com/post-name

    Change it to domainname.com/CategoryName/post-name
    OR domainname.com/PageName/post-name

    For Example skincarebla..bla...com//face-washes/best-exfoliators-for-rosacea/

    Here:
    skincarebla..bla...com is your Home Page
    face-washes is your Sub Page
    best-exfoliators-for-rosacea/ is your Post Page

    Your Home Page should have do follow link to all subpage and Subpage should have link to all other posts link under it.

    That's It, Enjoy !!


    PS: Don't forget to check your sitemap :)
     
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  7. T2tkid

    T2tkid Jr. VIP Jr. VIP Premium Member

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    I read a lot about silo and then I decided to just do it.
    My homepage is a landingpage, so all the parent page(s) links to it.
    There is no affiliate link on the first 2 pages (homepage and parent page), but I have added comparison tables that links to amz.

    It is simple. Don't over think it, just do it.
     
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  8. nodyguy

    nodyguy Jr. VIP Jr. VIP

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    Good answer, ill add:
    Link to homepage from all of the pages using some "home" button or whatever.
    Interlinking between subpages too and interlink between main pages too.
    The point is to make it make sense, so for example:
    Parents links to children and to other parents and also to their own parents if they are exist, children links to their parents and to their brothers (other children from the SAME parent).

    Just make it make sense ;)


     
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  9. Jobdollarr

    Jobdollarr Supreme Member

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    Things you do like onpage optimization facebook.com
     
  10. nichexposure

    nichexposure Jr. VIP Jr. VIP

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    I don't think about it too much. What i did to make sure link back to my landing page from max. no of post. Definitely using a relevant terms which makes sense. Not just forcefully linked back to the landing page using whatever i got. Check Charles Floast post about silo structure guide. That so called guru have some decent post which you might like :)
     
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  11. vaidavytas

    vaidavytas Power Member

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    Ok guys, let's make things clear. I build websites since 2007, so I know how to use WP etc.. I had an idea to build a Silo website and use certain interlinking technique to manipulate "PR, or "link juice" (call it whatever you like) flow, to focus it on pages I want to rank. As already some of you said, it's not a good idea beceause SE bots will not be able to navigate the site.. So I decided to link back to the homepage from every page of the site.

    Not sure about interlinking of subpages and mainpages, as they have nothing in common. I will give you an example. Let's say I have an e-shop and sell superbikes parts. A user enters site from the homepage and clicks on "Kawasaki parts", and lands on "Kawasaki parts" main page where he can pick a model. Let's say he picks "Kawasaki Ninja 300" (because it's his bike) and looks for parts there. Now why the hell I would link from "Kawasaki" main page to "Yamaha" main page, or "Suzuki" main page? The guy most probably doesn't care about "Yamaha", or Suzuki bikes at all, as he is an owner of "Kawasaki".

    Also why I would link from "Kawasaki Ninja 300" subpage to "Kawasaki Ninja 1000 ABS" subpage? The parts of those two models are different. I think it really depends on the site and correlation between pages and subpages. And in my case they are not related because visitors are looking for very specific models.
     
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  12. hippo123

    hippo123 Jr. VIP Jr. VIP

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    I tried siloing, but not much increase in serps
     
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  13. Smileyヅ

    Smileyヅ Regular Member

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    if your website is that big, then get inspiration from the giant e-commerce site. All e-commerce websites are in Silo structure.
     
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  14. sub001

    sub001 Regular Member

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    Good idea: look at other web sites. You will quickly discover (at least) two things:

    1. None of the top ranking sites that rely on organic traffic are "PR sculpted". Even the nofollow links are gone or used exclusively for managing the trust on external links. Nothing to do with pagerank/link juice.

    2. The top sites that appear to be siloed do so for practical purposes, not for SEO. Most large e-commerece sites have too many product categories to want to put all on one page. That's why the next best option is to offer only those navigation options that related to the page currently viewed. But even then, all major navigation options (home page, top level categories, legal stuff, etc.) are there.

    Conclusion (as I wrote earlier in this thread): don't bother with PR sculpting and create a navigation that makes sense for the user. End of story.
     
  15. splishsplash

    splishsplash Jr. VIP Jr. VIP

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    You don't understand siloing AT ALL.

    Siloing is not PR sculpting.

    It's about building topical relevance. Hubs of authority within your site.

    If you have one page about electric shavers, then google will NOT consider you an authority on it.

    You can increase your authority by getting a ton of relevant off-site backlinks, but a much easier way is to silo your electric shavers to build the authority of the silo parent page. If it's just "best electric shavers", you can create 15 articles. For bigger topics you'd sub-silo.

    When google sees 15 electric shaving articles like, "How to Clean Your Electric Shaver", "Rotary vs Foil Shavers: Which is Best?", "Braun vs Philips Electrics Shaver Comparison" and so on, and all of these contextually link to your main electric shaving silo page, then it juices it up big time. You've created an authority hub and told google "This page here is the most important page in the hub".

    You then have AUTHORITY. Backlinks build both authority AND power. If you build topical authority on-site, then you only need a bit of power off-page, and it doesn't have to be relevant links, because google already considers you an authority on electric shavers.

    PR sculpting was a dated technique to send PR to specific pages using nofollow links. Nothing to do with topical relevance or authority hubs.

    Silos help google understand what your site is about. It's not about directing "PR" to the silo parent, it's about directing "authority", BUT, you also direct link juice to the parent.

    Link juice is passed page to page based on a number of things. The first is relevancy. It takes into account the anchor, the surrounding content, the overall content on the page and the content of the linking page. The second thing is the type of link. Contextual = strongest, then menu links, then footer.



     
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  16. sub001

    sub001 Regular Member

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    Yes, technically, you're correct. In practice, however, this is irrelevant. The point being, your pages need to be interlinked. The only difference is that with PR sculpting, you are playing with "link juice" whereas with siloing, you are playing with "relevancy". In both cases, it's about what links to what. So, you are using the same tool (links) to achieve the same objective (rankings).
     
  17. splishsplash

    splishsplash Jr. VIP Jr. VIP

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    Yes, but it's done differently. PR sculpting has nothing to do with topical relevance or topic groups. It's about trying to control where PR goes.

    Siloing is about creating strong topical hubs to juice up the parent pages. It's very different and it works.
     
  18. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Silo structure is about making an easy, sensable path for Google, users, and juice to flow. It is essentially a file structure. You have a home page, in that "folder" you have a main cars hub page "folder" inside which you have folders for "red card" "blue cars" and "green cars." Then in the "red cars" you have folders for every different type of "red car." It is a tree structure. Simple shit.

    -ThopHayt