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Silo question? Maybe educational and beneficial to others too.

Discussion in 'White Hat SEO' started by billsfan2012, Jul 19, 2014.

  1. billsfan2012

    billsfan2012 Regular Member

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    Hi everyone

    Recently, I decided to use the most powerful site in my PBN and convert it to a money site instead of a PBN site. Why? Because this particular site was already nicely branded with a short .com address, branded anchors, natural backlinks, social signals, and all that good stuff, so I figured the "heavy lifting" in branding the site was already done, and I would just have to publish content to the page.

    My theory seemed to pan out well because indeed, when I publish posts and pages to this site, they rank and they rank FAST, but when I say "rank" I'm talking about Page 2 or 3 or sometimes if I'm lucky bottom of Page 1, but it's high enough where I know that I can push myself to the top with some good SEO.

    First things first, I know how important on-page SEO is, but I've always been a little unfamiliar with Silo.

    The fact is, I've seen a lot of videos about silo, but the reason I get confused is because everyone is doing it slightly different from the last person.

    Based on my understanding of Silo, I thought I could accomplish a Silo page structure WITHOUT plugins, and this is how I would do that:

    1. My Wordpress permalink structure is website.com/%category%/%postname%/
    2. Each link on my navigation bar is the link to each website.com/%category%/ page which are also my keywords.
    3. If you click on each button in the navigation bar which leads to a website.com/category1/ , website.com/category2/ , etc the body of each category page will display the posts within each category.

    Isn't that what we want in a Silo?

    My website structure is: Home Page > Categories (in navigation) > Posts within each category

    Silo or not silo?

    Ok here is why I'm skeptical about what I'm doing and think that I might be doing something wrong:

    My structure is only based on the permalink structure website.com/%category%/%postname%/ and the setup of my navigation bar with each link going to a category on the site, and then listing excerpts of the posts in that category by default, just like a default Wordpress home page where your latest posts or excerpts of your posts are listed.

    But from what I gather of proper Silo structure, it should be more like this:

    Home Page > Categories (in navigation) > Intermediary Page > Custom sidebar menu with all posts in that category ONLY

    So the main difference here is the presence of the Intermediary Page which is basically an actual Home Page for the Category or Keyword with its own body of text as opposed to a listing of recent posts like I have.

    This Intermediary page would then link to all posts within the category on the right sidebar under a custom menu.

    Why don't I want to do it this way?

    Here's my issue with this approach. It seems to call for listing your Posts within each category on the right sidebar off of the Intermediary page.

    My problem is - with the type of website I have - there could be 20+ posts within my category, so it would be darn right UGLY to list ALL of those posts in the custom menu (unless I could list only the last 5 posts, 5 most popular posts, 5 random posts, or something of that nature)

    But is this the way that a Silo NEEDS to be? With the intermediary page in the format I've described? Or does my simple setup without plugins qualify as a Silo? Even if it is a less "advanced" Silo, I'm just wanting to know if it qualifies because based on the concept of a Silo, I think logically speaking, a site that uses the category/postname link structure and uses keywords as categories in the navigation bar SHOULD qualify as a Silo, but if it doesn't, I need to know!


    P.S. this is the video series I watched about Siloing which caused me to second guess my setup http://www.blackhatworld.com/blackh...-wordpress-silo-sites-using-free-plugins.html
     
  2. Absurtuk

    Absurtuk Regular Member

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    I've seen what you mean,
    But your informational structure would be fine without intermediary page.
    So how you do that ? Here is the list:
    First of all make static pages in wordpress and make them as a feed for the specific post category ( You can do that by looking at phpbuilt on page seo guide on this forum, he refers to something which I don't remember now )
    And enjoy what you've done!
     
  3. billsfan2012

    billsfan2012 Regular Member

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    Thanks Absurtuk. I am glad you said that because this was one of the solutions I was thinking about.

    But to be sure, please confirm if:

    1. Static PAGE should be website.com/category1-static-page/ and it would link to recent POSTS website.com/category1/post-1, website.com/category1/post-2, etc.

    2. The static page will pretty much resemble what I already have done, except that it will be an actual static page and not a Wordpress category. For example, the static page would be setup as a page that lists most recent posts for this category, maybe with a blurb at the top giving the category description or something like that but not necessarily.

    3. if #2 is "yes", am I correct that each static page should only have links to other posts within the category in the sidebar? My problem with this still is that at some point I could have 20+ posts if I link to every post from the static page / intermediary page, and I'm not sure if I have ever seen a Silo'ed website have THAT many links off of the static page (category).

    Is this correct?
     
  4. travanx

    travanx Regular Member

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    I had a theme tailored to my site from that other thread. Currently if you go to domain.com/category-1 it shows 10 posts, but on the right hand side it has 18 posts that go with category-1. Eventually I will have closer to 30 in this category. The category is turned into a page and related posts fall under it. With a blurb below all of this for the category page description.
     
  5. lord1027

    lord1027 Elite Member

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  6. billsfan2012

    billsfan2012 Regular Member

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  7. travanx

    travanx Regular Member

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    You already posted the link in your original post. People should start just putting post count +1 instead of nonsensical answers. Is it any wonder G wants to rid the search results of all this useless BS?
     
  8. Laubster

    Laubster Senior Member Premium Member

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    Plugins have nothing to do with silo'ing. Silos are for channeling PageRank to the pages you want to rank. Period. What you explained above is not really a silo, it's a site structure. And if you have keyword links to each category via your menu page, you are almost guaranteed to be over-optimized. check out PHPBuilt's authority site building thread, he explains all this.