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Sick of Google?! Read This. Let Them Go. You Don’t Need Them!

Discussion in 'Black Hat SEO' started by netmoney1, Oct 1, 2012.

  1. netmoney1

    netmoney1 Executive VIP

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    Ok, so I was taking a break today and reading through BHW and there are countless number of threads regarding Google: updates knocking down rankings, penalties, loss of revenue, etc.

    I have a simple solution: Take Google out of your vocabulary and remove them from your game plan. Seriously, they suck. They have too much power and if you put all of your eggs in that basket you can go from hero to zero overnight. Also, since everyone is having trouble getting traffic due to rank drops and updates they are switching over to paid ads...now more bidders/comp equals higher CPC. Save your money and walk away form the big "G."

    Google just celebrated their 14[SUP]th[/SUP] year birthday. Businesses were successful and profitable before Google...and can be without them!

    Some ideas:

    Focus on Bing/Yahoo: Since they both use the same ranking system find out how to dominate those search engines. Sure, it isn't the same traffic numbers as Google, but you won't have to worry about algo updates, penalties, and all that other bull sh#t. With no stress regarding rankings you can focus on other methods to bring traffic/revenue. Also, think long term. Who knows - Bing/Yahoo could be the future. Look how Myspace went away over night and Facebook was the king. Things change.

    Put More Effort Into Building Your List: as long as your have a niche related list that is constantly being built then you will never run out of potential visitors/clients/buyers. Before when it was simple to pull in traffic I didn't put as much energy into list building as I should have. I guess I thought the traffic train would never slow down. Lesson learned. Always build that list!

    Go Offline! Some Examples:

    Radio Spots: Radio is a GREAT way to drive people to your websites. Since everyone is so focused on online marketing they tend to forget about simple advertising. The costs associated with online marketing continue to rise, so a lot of big companies use up their entire budget. Because of this radio stations are losing revenue. I can tell you this - radio time is much cheaper then it was several years ago. People still listen to the radio - on their drive to and from work, at work, etc. Simple creative ads that drive the user to your websites can easily be done. Sure, radio might be considered "old school" but it still works!

    TV: Look into this - I always thought TV ads would be WAAAYYY out of budget - but surprisingly enough it is VERY affordable! You typically have to commit to a large spend, BUT when you consider the amount of eyes that will see your commercial it blows the doors off any online campaign. I have found 30 second TV spots as low as $30 in some major markets and on some very popular stations! Again, I was shocked at how affordable this can be when you consider the reach it provides.

    Billboards: You can get billboards as cheap as $300 per month! 24/7 advertising to the thousands of cars passing by each and every day. The trick is to make it very catchy and straight to the point. May even need to use a simple domain and forward to your main site. Think about this. Lets use the example of a dentist in Los Angeles. The keyword "dentist Los Angeles " has 1,300 exact local searches a month. It is extremely competitive and would cost a CRAP load of money to get ranked #1 in big G. Now, assume it would cost $500 a month to remain at #1 on Google for this term. For simple math sake lets assume that ever single one of the 1,300 people to search "dentist Los Angeles" saw your website and 1% turned into clients. That would be 13 new customers. Cost to acquire each: $38.46. Now watch the magic of a billboard: Let' s guess that a billboard in Los Angeles is $3,000 a month. Now, how many people will see that each month? MILLIONS! Ok, say 1 million people see your billboard. 1% of them go to your website = 10,000 visitors. Now, 1% of them turn to clients = 100 new customers! Cost to acquire each = $30. Cheaper...AND WAY MORE VOLUME! (more volume = more profit$$$$) Simple billboard with a catchy message/slogan designed to get them to a website. It can be done folks!

    Mobile Billboard Marketing: I live in a faily large city - and the rage right now is mobile billbards - they are trucks that drive around the city with large billboards on each side - they rotate ads. At night they are lit up like a Christmas tree and really draw attention. These can be purchased pretty cheap, and are a great way to get people to your website. It seems that there are many companies popping up offering this service and trying to offer the lowest price possible - do some shopping and I am sure you can get a great buy. It is still fairly new and fresh and something that people still look ta and point - getting your ad exposure.

    Flyers: Yes, we are going old school now! Flyers with tear sheets at the bottom. Hang them in apartment complexes, laundry mats, colleges, supermarkets, etc (any high foot traffic pubic place). Nice simple yet eye catching flyer with all of the details in the tear sheet at the bottom. Drive traffic to your sites and offers this way. Go to the print shop and make copies, cut up the tear sheets and start posting them all over. What does a copy cost these days? 5 cents each? Lower? Either way, this still works...yes, it requires a little bit of work...but in the end hard work will pay off!

    And finally...

    Network: You NEVER know who you will run into and what their background is in. Talk to as many people as possible. You just may find someone closely involved in something similar, or know someone...or knows someone who knows someone. Always be thinking outside of the box and you will never have to worry about what Google is doing...or what Matt Cutts is tweeting. When you remove Google from the equation you won't give a crap about what their new animal update is about.

    I hope this is useful to some people. From the recent posts Google seems to have affected many...maybe this can help some of them spark some new creative ways to make money and bring in traffic without the big G.

    (EDIT: THIS IS NOT SAYING TO ABANDON GOOGLE - OBVIOUSLY THAT IS NOT AN OPTION. I DID NOT MEAN FOR PEOPLE TO THINK THAT IS WHAT I MEANT. THESE ARE JUST SOME ADDITIONAL IDEAS. JUST SOME OTHER WAYS)

    Happy money making BHW!
     
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    Last edited: Oct 2, 2012
  2. ficfroc

    ficfroc Regular Member

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    Sorry Op, but this is ain't easy to apply to all business models, for fellas earning throught adsense for example, they couldn't throw away google just like that.

    Plus bing represents only 3% of my global traffic and converts very bad.

    I'd rather try and be smarter than google, try to better understand how to game them, this is all what is seo about.
    Plus when everybody will be doing the same thing you are advicing in your post, it will get saturated and the prices will follow, it's all about the offer and the demand, meanwhile the adwords could go cheaper.

    However, thanks for the suggestions OP. You have mentionned some nice Marketing tips that were worth the read.
     
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  3. VinBed

    VinBed Regular Member

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    Perhaps those fellas earning money off adsense should think twice before hinging their entire income on the whims of one company.
     
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  4. netmoney1

    netmoney1 Executive VIP

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    Nothing will work for 100% of all businesses/sites - just wanted to throw out some ideas since so many people are fed up with the Google game. I hope Bing rises in popularity :)

    This was also part of the point - need to be spread over multiple avenues of income - so a bump in the road will not affect a large % of your business.
     
  5. ficfroc

    ficfroc Regular Member

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    What you're saying make sense, but it is like asking a guy to have two 9-5 jobs in case one of the compagnies fire him off, and even if he did who grants him that both companies won't fire his ass off.

    All i wanted to say is that people need to adapt and that's it, maybe building lists and email marketing is going to become much more tougher later because of the competition. Maybe you're nice list is not going to be interested anymore in your offers. Maybe your cheap ways of getting traffic is going to become expensive when all of the people will leave seoing for google and start saturating your methods.

    We all just need to adapt and not give up, I can't even if everybody would give up so easily, scientists would have already given up on aids researches long time ago.
     
  6. Simas9

    Simas9 Jr. VIP Jr. VIP Premium Member

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    I am sorry but your post only looks good on paper. Points like 'go & learn ppc' or 'start learning about stock' would fit in your list perfectly. Also, do you know AT LEAST one decent guide for ranking @ bing/yahoo...unfortunately they are so damn random you can`t control it.
     
  7. netmoney1

    netmoney1 Executive VIP

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    I think it is due to everyone focusing on how to rank in Google beacuse of sheer search volume
     
  8. ipwned

    ipwned Regular Member

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    Try and be smarter than Google?

    Funny.
     
  9. murdokmb

    murdokmb Registered Member

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    What the OP is trying to say is that there is always another way to do things. I'm also trying to rank on Google due to the high search volume but I'm always looking for other, easier ways to rank my sites.

    I have two websites removed from google becuse I was using some fiverr backlinks to test but they are ranked well on bing and yahoo and I'm still getting traffic.
     
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  10. ficfroc

    ficfroc Regular Member

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    If you find this funny, then I guess it will never be your case, wondering where you have stopped your education mate. No offense is intented, but if markov chains and perron frobenius means nothing for you, I understand you find funny.

    I guess, if you were on the 50's you would have found it funny to make wireless calls as well.
     
  11. ipwned

    ipwned Regular Member

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    What are you on?

    Just try to stop being a tool long enough for you to actually comprehend what you just said.

    You're not smart. You can't do it. I'll leave it at that.


    Sent from my iPhone using Tapatalk
     
  12. ficfroc

    ficfroc Regular Member

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    You just made my day, I'm Off
     
  13. GoTRooT

    GoTRooT Jr. VIP Jr. VIP

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    This kind of insider knowledge is gold, end off.

    Outstanding.
     
  14. therage

    therage Senior Member

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    As most of it I have told others to use themselves, you forgot to add the power boost to the platforms with psychology. It is easy to make any platform effective IF you know who you are marketing to and why they would buy (psychological benefits). I could go on, but I'm pretty worn out today, might add more to this later once I feel better.
     
  15. Th3T3chGuy

    Th3T3chGuy Senior Member

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    -.-' Do you call people that rank for "make money online" humorless?
     
  16. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Bing converts less than google? shit I better roll back that 8% conv rate on bing then...
     
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  17. netmoney1

    netmoney1 Executive VIP

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    Personally I love Bing traffic. Wish i oculd get more of it :cool:
     
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  18. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    If bing had more traffic I could retire.
     
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  19. netmoney1

    netmoney1 Executive VIP

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    Do you find it is higher quality traffic also? My conversions for organic Bing traffic is more then triple that of Google.
     
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  20. the_demon

    the_demon Jr. Executive VIP

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    In the 21st century knocking Google out of your vocabulary is just not a realistic or smart option... It's called hiring a competent SEO and stop complaining that you can't figure Google out.
     
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