I've been in SEO industry quite sometime now, before all this Panda & Penguin updates, and WOW, what a sh*t search engine Google has become. Yeah, I know, "You don't like it, gtfo, go to bing", but hear me out. This is not a rant about "oh nooo I can't rank anything anymore" and "SEO is dead" It just my observations of what Google become within past 2-3 years. They started this BS, pointless war on link building which competely turned peoples attention away from building quality sites and to "f*ck will I get penalized later if I get this link?" and "how can I rank fast, so I can build churm and burn sites". Every day someone msgs me and asks me if they get penalized later, and my answer always "how the f*ck do I know what's going to happen" If you have any kind of links to your site, you might get penalized. But, the real question that I'd like to ask Cutts and Google in general, WHAT'S THE POINT OF THE PENALTIES? They preach "build quality sites, focus on user experience" and other bs, but for what if NONE of this MATTERS when they issue penalties? I can have the most badass website that will make your grandmas pannies wet, BUT if one of those "Indian quality checkers" from their spam team that speaks halfenglish comes in and sees I have a link from a web 2.0 property or article directory with my anchor text in it ... well there goes my badass website. Doesn't matter if my site the best out there in my industry and is very helpful to the users. Whats really annoys is me when I hear people say "you spammed Google by building links". How the f*ck do we spam Google if GOOGLE DOESN'T OWN THOSE SITES THAT WE BUILD LINKS OWN? You spam Google when you create 123878273198273917 sites that talk about education and push advertisements for viagra, not when you build a link. The only thing you MIGHT spam is the WEBSITE that you building your link on, not FKING GOOGLE! Sh*t, I remember 2 years back we were all sitting, thinking how we can improve our conversions, build more eye appealing sites, lower our bounce rate. Now all everyone cares about is "which links work with Google" and "let's spam our competitors". I don't know how many requests I got asking if I can build 100k links to someone site, just so they'd drop. Nobody wants to build quality sites as much as they used to anymore, simply, because they never know when Google will ruin it for them. How to fix the problem? Well, first of all, enough with the penalties. Since you are "so good" at finding "unnatural links", just ignore them and don't pass any juice or ranking benefits. Plain, and simple. This whole "we going to penalize you if you build links" bs war is pointless, worthless and unnecessary that no one going to win.