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Should we take CPC too seriously when doing niche research??

Discussion in 'Black Hat SEO' started by massguru, Mar 25, 2012.

  1. massguru

    massguru Senior Member

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    Hello,

    Should we take the CPC too seriously when doing niche research??

    This came to my mind after these 3 things...

    1. Reading This
    2. When I only see domain/seo/hosting related ads on google display network.
    3. When I tried a less cpc keyword and got more cpc after the site ranked.

    Now the thing is that google puts in a cookie for every visit you make and that cookie is sent to google regularly. The cookie has the web urls we visit the most and then google decides the relevant ad category and shows the visitor ads of their interest.

    Now you go to your own niche site and see the ads will not be related to the niche but to what you search..

    With this I learned 2 things:

    1st that cpc doesnt matter when you do niche research
    2nd that the ctr goes down because of this.

    Why ctr goes down because of this is because the user already knows about the website they are advertising and when user knows about the website why will he click on the ad.

    What you think on this...? I maybe wrong.. Just want to discuss and make my thoughts clear..

    Thanks and Regards


    EDIT:

    You can open http://www.google.com/ads/preferences to find out that the ads shown to you are from which category and you can edit them..
     
    Last edited: Mar 25, 2012
  2. ben10023

    ben10023 Regular Member

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    I've noticed increased non-relevancy as well actually, any adsense site I visit I only get ads for about 4 companies whatever the site is about. I guess they're paying the most, but as you said I already know about those companies and I haven't clicked an adsense ad in quite a long time.
    In contrast, in the serps I normally click on a few of the ads...
     
  3. kegnum

    kegnum Senior Member

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    all i know is my site A get .30 a click and site B get 2.50 a click, so i believe it should be part of the research to tell if a set of KWs are valuable
     
  4. massguru

    massguru Senior Member

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    But what about the http://www.google.com/ads/preferences!!

    They just decide what ads you will be shows.. It is written on the website of google...

    Or they may have implemented this for a few?? Maybe..
     
  5. makinsales

    makinsales Regular Member

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    It depends on what type of niche you're in I guess, I see what you mean about how the ads show what you're interested in.

    If you're promoting a high cpc niche the users that are interested in your site probably visit other sites in that niche category so they will see relevant ads I assume.

    Then again, I see what you mean about already knowing about the sites and not clicking on them.
     
  6. DrEvil123

    DrEvil123 Junior Member

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    I don't use it at all.

    As long as there is money in the sub-market/niche in general then it will serve up ads, some of which will be valuable.