Should My Landing Page Video Auto-Play or Not Auto-Play? Should It Be Either At the Top or Nowhere?

Discussion in 'BlackHat Lounge' started by Noah Hawryshko, Nov 16, 2016.

  1. Noah Hawryshko

    Noah Hawryshko Senior Member

    Joined:
    Apr 28, 2016
    Messages:
    897
    Likes Received:
    776
    Gender:
    Male
    Occupation:
    Biotechnology Engineer at Silph. Co, Saffron
    Location:
    Kanto
    Hi BHW,

    Does anybody know if there's a decisive answer on these questions? What are your thoughts?
     
  2. Nikola Gligorijevic

    Nikola Gligorijevic Regular Member

    Joined:
    Oct 9, 2016
    Messages:
    454
    Likes Received:
    56
    Gender:
    Male
    Occupation:
    Spendin' money
    You will be using OGAds videos? I heard about that :D
     
  3. Noah Hawryshko

    Noah Hawryshko Senior Member

    Joined:
    Apr 28, 2016
    Messages:
    897
    Likes Received:
    776
    Gender:
    Male
    Occupation:
    Biotechnology Engineer at Silph. Co, Saffron
    Location:
    Kanto
    No, a custom-made video.
     
  4. Toz

    Toz Jr. VIP Jr. VIP

    Joined:
    Oct 24, 2011
    Messages:
    1,587
    Likes Received:
    1,224
    Gender:
    Male
    Occupation:
    Builder++
    Location:
    New England
    Split-Test.
     
  5. void957

    void957 Regular Member

    Joined:
    Apr 18, 2015
    Messages:
    268
    Likes Received:
    56
    Occupation:
    Facebook Ads
    Location:
    UK
    I'd autoplay it in my opinion. More chance of them watching the video
     
  6. Zwielicht

    Zwielicht Super Moderator Staff Member Moderator Jr. VIP

    Joined:
    Aug 31, 2013
    Messages:
    10,601
    Likes Received:
    16,451
    Gender:
    Male
    Occupation:
    Death
    Location:
    California
    Home Page:
    I personally don't like videos that auto-play, but do what Tosmekop said and split test to find out what works better. Start off by putting your video and call-to-action (CTA) above the fold, and test different placements and elements from there. Once you get enough traffic going to your landing page, perform a multivariate test.
     
    • Thanks Thanks x 1
  7. Noah Hawryshko

    Noah Hawryshko Senior Member

    Joined:
    Apr 28, 2016
    Messages:
    897
    Likes Received:
    776
    Gender:
    Male
    Occupation:
    Biotechnology Engineer at Silph. Co, Saffron
    Location:
    Kanto
    I'm definitely going to split-test these variables, but the reason I was asking is because right now I have a statistically small sample size of total clicks to work with per day, and because I was wondering if it might be niche-dependent in some cases.

    A multi-what test? I need to learn about this, whatever it is.
     
  8. kittykut

    kittykut Jr. VIP Jr. VIP

    Joined:
    Feb 9, 2016
    Messages:
    913
    Likes Received:
    640
    Gender:
    Male
    Location:
    localhost
    no auto-play because it looks spammy
    place video at top
     
  9. Jared255

    Jared255 Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    May 10, 2009
    Messages:
    2,062
    Likes Received:
    1,966
    Location:
    Boston, MA
    Doesn't matter if CR is better with autoplay
     
    • Thanks Thanks x 1
  10. Fragmaster

    Fragmaster Senior Member

    Joined:
    Apr 3, 2016
    Messages:
    816
    Likes Received:
    1,080
    Gender:
    Male
    if its VSL for kinda clickbank scammy product, do autoplay. Coz buyers of said stuff are mindless zombies that need their attention lead.
     
  11. Joseph Lich

    Joseph Lich BANNED BANNED

    Joined:
    Nov 25, 2015
    Messages:
    402
    Likes Received:
    79
    Write an interesting title and people will click it. Sound effect is very important; Autoplay is not good IMO, annoyed if user's ear pussies invaded not in a proper time.