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Should My Landing Page Video Auto-Play or Not Auto-Play? Should It Be Either At the Top or Nowhere?

Discussion in 'BlackHat Lounge' started by Noah Hawryshko, Nov 16, 2016.

  1. Noah Hawryshko

    Noah Hawryshko Senior Member

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    Hi BHW,

    Does anybody know if there's a decisive answer on these questions? What are your thoughts?
     
  2. Nikola Gligorijevic

    Nikola Gligorijevic Regular Member

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    You will be using OGAds videos? I heard about that :D
     
  3. Noah Hawryshko

    Noah Hawryshko Senior Member

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    No, a custom-made video.
     
  4. Tosmekop

    Tosmekop Supreme Member

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    Split-Test.
     
  5. void957

    void957 Regular Member

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    I'd autoplay it in my opinion. More chance of them watching the video
     
  6. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    I personally don't like videos that auto-play, but do what Tosmekop said and split test to find out what works better. Start off by putting your video and call-to-action (CTA) above the fold, and test different placements and elements from there. Once you get enough traffic going to your landing page, perform a multivariate test.
     
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  7. Noah Hawryshko

    Noah Hawryshko Senior Member

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    I'm definitely going to split-test these variables, but the reason I was asking is because right now I have a statistically small sample size of total clicks to work with per day, and because I was wondering if it might be niche-dependent in some cases.

    A multi-what test? I need to learn about this, whatever it is.
     
  8. kittykut

    kittykut Jr. VIP Jr. VIP

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    no auto-play because it looks spammy
    place video at top
     
  9. Jared255

    Jared255 Jr. Executive VIP Jr. VIP Premium Member

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    Doesn't matter if CR is better with autoplay
     
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  10. Fragmaster

    Fragmaster Jr. VIP Jr. VIP

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    if its VSL for kinda clickbank scammy product, do autoplay. Coz buyers of said stuff are mindless zombies that need their attention lead.
     
  11. Joseph Lich

    Joseph Lich BANNED BANNED

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    Write an interesting title and people will click it. Sound effect is very important; Autoplay is not good IMO, annoyed if user's ear pussies invaded not in a proper time.