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Should I use pagination for SEO purposes?

Discussion in 'White Hat SEO' started by testyy, Jun 20, 2014.

  1. testyy

    testyy Regular Member

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    I have a website let's say about "Personality tests" ( I don't wanna give away my niche, but it's basically 1 test per page). All of theses tests have the same meta description and meta keywords because they are all personality tests. Instead of having 20 pages with similar descriptions should I use pagination? I heard pagination is bad for seo. So instead website.com/test-1/ , website.com/test-2/ and so on, I will have website.com/test/1......website.com/test/20 . All of the pages are indexed, but GWT always tells to fix multiple description.
     
  2. Reyone

    Reyone Elite Member

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    Multiple pagination has two outcomes, a positive one and a negative one.
    - Positive: you will be able to engage users on your site for longer, reduce BR% and get better stats (will help SEO).
    - Negative: you will have multiple URLs with very little content, which is not ideal for SEO. If you had all of the content under the same URL, ranking that URL would be a lot easier.

    So what should you do?

    If you are not trying to rank that URL, pagination is great to engage with users and increase your overall statistics (providing the content is actually nice and the audience enjoys it).

    If you are trying to rank that URL, either; 1- Add a lot more content on the main URL and keep the pagination structure; or; 2- Forget about the pagination and inlude all content on the main URL.

    Hope this helps and best of luck!
     
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  3. testyy

    testyy Regular Member

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    The thing is that my content is already separated without pagination. So I have 20 URLs which all have 1 test each, but it's not paginated(They are linked with buttons, but not with 1,2,3,prev,next as paginated content should be. I can't have it all in 1 because every test is 500 kb in size. Do you think it would be beneficial to have paginated content? Similar website which is ranked above me outranks me with paginated content, but I have better PA DA than him. His pr is bigger though.
     
  4. testyy

    testyy Regular Member

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    Can any guru help out?