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Should I Use Facebook to Advertise for my Local Business?

Discussion in 'FaceBook' started by kebertt, Dec 4, 2011.

  1. kebertt

    kebertt Junior Member

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    I'm currently creating a cell phone recycling business where I purchase customers used, broken or damaged cell phones. My main problem right now is reaching a new target market; the locals that don't realize how much their cell phones are worth, or aren't motivated to sell them. I don't have a retail store, instead I drive to my customers.

    Do you think it would be a good idea to advertise my business on Facebook? I was thinking of doing a contest, or a coupon but I don't know how I could integrate that with my service.

    Is Facebook the marketing route I should be going, or do you think I'm better off with a different form of advertising (radio, door-to-door sales, etc.)?
     
  2. charmol

    charmol Junior Member

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    Most definitely YES! Facebook is an excellent way to promote local products, get everyone you know to join the page, then have them recommend it to their friends. Before long you will have a lot of local people interested.

    I also think that local radio and newspapers are very good to promote in, but they cost money of course, whereas FB is free. With radio you have to select the best time of day to reach the maximum people, I'd say you want to target people at lunch time, and mornings/evenings when theyre traveling to and from work.

    ~|ChaRoN|~
     
  3. bornformoney

    bornformoney Senior Member

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    Definitely Facebook!

    Forget the radio crap...who listens to it anyway?...not my age group...

    well, you see it depends on your target market.

    Is it adults? Even then, you're better off using facebook.

    Just grab a $50 voucher from an entrepreneur magazine, and test the waters with your city's target market.

    Also, in the offline world, flyers is also a big thing. Set up a short dot tk domain and let people take a quick survey or whatever and collect all the data.

    You have something unique in my opinion.

    Hope it all helps
    :)
     
  4. bornformoney

    bornformoney Senior Member

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    Additionally, if you have a personal facebook account with some friends you have made over the years, then just start from there.

    Ask them first hand.
     
  5. krishnaverma

    krishnaverma Power Member

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    Yes, you can go for facebook advertising and try with a small budget. If you see good conversions than you can can continue.
     
  6. kebertt

    kebertt Junior Member

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    Thanks for the responses! Any ideas on how I can engage my target market into discussion on Facebook? My main concern is that my service is generally a one time thing. You get the cash for your phones, and wait several more years until you can do it again. There's no reason for you to give any feedback online, or come back again after the first use.

    Some ideas I have:

    -Free $5 (or a percentage) extra on your trade-in if you like us on Facebook.
    -Free phone case for your current cell phone.
    -Free USB car charger

    I'm thinking these can get the ball rolling and they're all cheap ways to get an audience involved, but I still don't know what I can do in order to get good feedback and publicity after the sale.

    I realize that a lot of people carry smartphones with them... Maybe I could offer an extra amount of cash ($5-10), or a free accessory if they like our business Facebook page right on the spot when trading-in their phone/s?

    Any more feedback would be greatly appreciated!
     
  7. vermadenish

    vermadenish Newbie

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    Of Course you can do !
    There is some good points after new facebook updates in OCT 2011

    - Timeline which is a new and really excellent feature of new Facebook looks. Most easy to understand, more easy to click.
    - Facebook notes - which is old but now much familiar - as you can share content from one place to multiple places
    - There are many facebook apps which is allow to make online shopping cart on your facebook page - by which You can give services to your customer. So this option also can be used.


    Thank you !
     
  8. youngguy

    youngguy Senior Member

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    remember, facebook users are not there to buy your stuff. If you want to sell in facebook, at least "motivate" them first before trying to sell to them.

    Make a small game, sweeptakes, competitions, etc... to make them involve into your game and sell to them later. (photo competitions, tagging game, etc... will make your marketing campaign go viral, make sure it's innocent at the first look)
     
  9. bluehat23

    bluehat23 Registered Member

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    One thing you can do on Facebook is a Groupon type of promotion. So if 3 of their friends sell their phones to you, you add X to the what you pay them if 5 of their friends sell you add more. Theres software that can help you do this.
     
    Last edited: Dec 5, 2011
  10. kebertt

    kebertt Junior Member

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    This is a great option, any chance you know what the software is?
     
  11. thedon23

    thedon23 Elite Member

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    Sure thing! Facebook is a goldmine for businesses. Free traffic.
     
  12. bluehat23

    bluehat23 Registered Member

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    http://www.wildfireapp.com offers something like that. for your business you'd probably have to get it custom coded
     
  13. kebertt

    kebertt Junior Member

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    Has Wildfire given you good results? Also, do you think I'd be better off creating a website and Facebook, or just redirect my website to Facebook page?
     
  14. sameer5762

    sameer5762 Elite Member

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    Ofcource you can use it ....most of the people use fb for their busniess advertisement.....:)
     
  15. Bensonbravo

    Bensonbravo Registered Member

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    Yeah obivously you can do it..Facebook is the most powerful social media sites that ranks first..Sure u can advertise
     
  16. BreakAllTheClocks

    BreakAllTheClocks Regular Member

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    Driving to peoples homes to pick up old broken cell phones seems to have a lot of overhead and is not scalable. Why not just place collection bins in high traffic locations and check them weekly.

    [​IMG]
     
  17. NetProfits

    NetProfits Newbie

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    Have you considered mailing postage-paid envelopes to your customers?
     
  18. kebertt

    kebertt Junior Member

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    What type of locations should I consider? Should I look into getting inside local businesses?
     
  19. kebertt

    kebertt Junior Member

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    That's not a bad idea. Is there a way to automate the process, and is it pricey?
     
  20. FreshFish

    FreshFish Newbie

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    Facebook is the best way to promote your products to people directly :)