I'm currently creating a cell phone recycling business where I purchase customers used, broken or damaged cell phones. My main problem right now is reaching a new target market; the locals that don't realize how much their cell phones are worth, or aren't motivated to sell them. I don't have a retail store, instead I drive to my customers. Do you think it would be a good idea to advertise my business on Facebook? I was thinking of doing a contest, or a coupon but I don't know how I could integrate that with my service. Is Facebook the marketing route I should be going, or do you think I'm better off with a different form of advertising (radio, door-to-door sales, etc.)?