1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Should I try a shoutout?

Discussion in 'Instagram' started by wwa2b, Aug 1, 2017.

  1. wwa2b

    wwa2b Regular Member

    Joined:
    Dec 28, 2014
    Messages:
    377
    Likes Received:
    31
    I'm wondering whether shoutouts on popular pages can produce a few sales.
    There's this 1M follower page (wedding niche) that gets on average 30K likes per post that's offering shoutouts for $65.
    Do you think it's worth trying?
     
  2. Katte

    Katte Junior Member

    Joined:
    Jul 30, 2017
    Messages:
    114
    Likes Received:
    10
    Gender:
    Female
    Let's estimate:
    if 10% from those 30 000 users click on your mention
    then 2% of them click on the link in your bio to the website
    then 2% make the actual purchase
    then you sold 1 item.

    So the answer depends on how engaging is your content, how expensive and how in demand is the product you're offering to the clients.
     
    • Thanks Thanks x 1
  3. wwa2b

    wwa2b Regular Member

    Joined:
    Dec 28, 2014
    Messages:
    377
    Likes Received:
    31
    Thanks for your reply.
    Shoutout posts on that page get much less likes. For example, there's an ad for one of those women's watches you see on all fashion pages these days, and it has only 3600 likes. My item would be more relevant though, but still it won't get 30K likes, so the scenario leading to 1 sale becomes more pessimistic.
    I sell silver and solid gold, so if that 1 piece sold is solid gold it will cover the price of the shoutout, but if it's silver, then I would need to make at least 2 sales to recoup that $65 cost...
    I think I'll try just for the experience but as you say the ad would need to be very engaging. Maybe a giveaway with a "follow my page and tag 2 friends to enter" kind of deal. Then I'd be doing it for followers rather than sales. Pfff... Can't quite wrap my head around this whole thing... I need to work something out.
     
  4. wwa2b

    wwa2b Regular Member

    Joined:
    Dec 28, 2014
    Messages:
    377
    Likes Received:
    31
    Mistake in previous post: the ad about the watches was on a positive/love quotes board, not the wedding board.

    Also, I've just received the prices for shoutouts on a love/positive quotes board that has 850K followers and between 25k and 40k likes per post (except when its an irrelevant promo post, then it drops to 3k likes).
    I'm really surprised because the owner is asking for $55 for 6 hours... On a quotes page!
    I expected it to be in the $20 range. The audience is probably mostly 15 year olds, so there's no way I'm paying that...
    Another of my advertising plans goes down the drain.
     
    Last edited: Aug 2, 2017
  5. hippo123

    hippo123 Jr. VIP Jr. VIP

    Joined:
    Mar 9, 2016
    Messages:
    1,959
    Likes Received:
    437
    Check if the shoutouts receive real engagement. (And not fake likes or followers)
     
    • Thanks Thanks x 1
  6. Katte

    Katte Junior Member

    Joined:
    Jul 30, 2017
    Messages:
    114
    Likes Received:
    10
    Gender:
    Female
    did you try checking luxury profiles for the shoutout? the audience would probably match more your target group
     
    • Thanks Thanks x 1
  7. OSolution

    OSolution Regular Member

    Joined:
    Jul 30, 2017
    Messages:
    244
    Likes Received:
    43
    How do you check engagement of a profile you don't control/have access to?
     
  8. Omirag

    Omirag Jr. VIP Jr. VIP

    Joined:
    Mar 7, 2015
    Messages:
    532
    Likes Received:
    239
    Occupation:
    Engineer
    Location:
    USA
    Depends on your niche. If you're selling edible thongs, then go for it bro!
     
    • Thanks Thanks x 1
  9. Katte

    Katte Junior Member

    Joined:
    Jul 30, 2017
    Messages:
    114
    Likes Received:
    10
    Gender:
    Female
    calculate it based on a couple of latest posts:

    average likes per post divided by number of followers
     
  10. OSolution

    OSolution Regular Member

    Joined:
    Jul 30, 2017
    Messages:
    244
    Likes Received:
    43
    That doesn't distinguish if the likes or followers are fake and not really true engagement.
     
  11. AquaticGamer

    AquaticGamer Jr. VIP Jr. VIP

    Joined:
    Apr 13, 2013
    Messages:
    4,864
    Likes Received:
    1,722
    Gender:
    Male
    Location:
    http://InstaGrowth.AQSocials.com
    Home Page:
  12. wwa2b

    wwa2b Regular Member

    Joined:
    Dec 28, 2014
    Messages:
    377
    Likes Received:
    31
    No I can't help thinking that these luxury profiles are mostly filled with 17 year olds.
     
  13. rafark

    rafark Regular Member

    Joined:
    Jan 15, 2013
    Messages:
    439
    Likes Received:
    221
    Gender:
    Male
    Occupation:
    Moderador
    Location:
    Noble and Heroic MC
    I'd also say try it out. You'll get to know what advertisement channels work for your business and which doesn't. 65USD is not a big of a loss, unless you have a tight budget or are just starting out.

    As I said, that's how this works, you put money here and there to experiment with new or different ways to promote your business. The worst thing you can do is do the same marketing campaigns over and over without found for something new or different.
     
    • Thanks Thanks x 1
  14. Katte

    Katte Junior Member

    Joined:
    Jul 30, 2017
    Messages:
    114
    Likes Received:
    10
    Gender:
    Female
    Of course it doesn't. If you want to check the quality of likes/followers go scroll the list ane check if there are many users with no profile pic or with a strange name. You can also use follower check tool (first result in google, can't insert links ;))

    I'm afraid Instagram overall is filled with 17 year old kids ;)