Hi everyone! I am promoting a fitness product with PPC traffic. Since adwords/bing is too expensive for me, I am using PPC networks that give me clicks for 0,01-0,15$. Obviously this traffic isn't of the same quality as adwords for example. Right now I am sending the visitors to my landingpage that presells the fitness product and then leads to the products sales page. Would it be smarter to send the people to my squeeze page that is giving away a free ebook in exchange for email adresses? If these people are in my list, I could build a relationship with them and then send them to my landing page, which may lead to higher conversions. Also I could send those people who aren't interested in this specific product other offers that may convert.