Here's the scenario. I have a portfolio website and I want to start offering a service related to my field. The thing is, I want to create a page for the service and rank that instead of the home page. For example, I would be ranking http://portfolio.com/my-service-here. The domain is not an EMD, and is not currently ranked for any keywords related to my area of expertise. It's just a portfolio showcasing my work that I've had nearing two years now. It has some natural backlinks I've manually built over the years, but nothing targeting the service I soon want to offer. Question is, would creating that new page on my aged site for my service and ranking it be a good move, or should I opt out for getting an EMD and starting fresh? In essence, the page would mimic a MNS for a certain service/keyword. Thoughts?