Should I prioritize KW search volume, competition or potential revenue?

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I'm doing keyword research for an affiliate site and following a few different guides to do so. (I think if I post the links this post will get pulled down).

One guide tells me to pick 1 main keyword with the most traffic then an additional 10 or so related keywords with less traffic - and don't worry about competition.

Another guide advises using the KGR method/ Rule of 63 to analyze SERP and competition.

Yet another guide breaks down how to calculate a keyword's potential revenue if it makes it to #1 result on the SERP.


I've used these tactics (in order) to try and figure out some keywords and am left with just a handful of really specific long tail keywords who's potential revenue is less than $1/ month. The original 10 keywords (from the first guide) seem super hard to rank now that I've looked at the competition.

What am I doing wrong?
 

Holzr

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One guide tells me to pick 1 main keyword with the most traffic then an additional 10 or so related keywords with less traffic - and don't worry about competition.

This is only relevant if you have the experience/budget and don't mind the competition. SEO takes time, it can take years to rank for some terms, even with experience/budget.

Another guide advises using the KGR method/ Rule of 63 to analyze SERP and competition.

KGR is great but should not be the only thing you use, great for filler content like "how to clean computer keyboard" etc. you can find good buyer intent keywords but it's harder.

Yet another guide breaks down how to calculate a keyword's potential revenue if it makes it to #1 result on the SERP.

This should always be something you consider. You can find a term with 10 ms that will be more valuable then something with 1000.

I wrote a guide on SERP analysis and also valuing keywords on a monthly basis.
 

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This is only relevant if you have the experience/budget and don't mind the competition. SEO takes time, it can take years to rank for some terms, even with experience/budget.



KGR is great but should not be the only thing you use, great for filler content like "how to clean computer keyboard" etc. you can find good buyer intent keywords but it's harder.



This should always be something you consider. You can find a term with 10 ms that will be more valuable then something with 1000.

I wrote a guide on SERP analysis and also valuing keywords on a monthly basis.


Those 2 guides were the second 2 I'm actually following. So since KGR is not great for buyer intent words (except filler content) - so how to find the keyword with buyer intent and I can then calculate value and build around? I'm currently using best [activity] [product] as pillar keyword, but its about medium comp and hard for new site to rank for. Should I build a pillar guide around this main keyword then buyer keywords as additional posts?
 
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