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Should I create a page about the most broad keyword or just do long tail keywords?

Discussion in 'Black Hat SEO' started by asker1, Aug 14, 2015.

  1. asker1

    asker1 Registered Member

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    Hi,

    lets say that my niche is "car insurance" and I have a domain name that is completely unique and doesnt have the keyword in it. Lets say "www.asker1.com". All of this including the niche are just an example.

    I have done my research and i see that the main keywords are:
    1) Car insurance (very broad keyword, has the most search queries)
    2) Car insurance online
    3) Car insurance for trucks
    4) Car insurance for SUV
    5) cheapest car insurance
    etc.

    So lets say that I write an article about the keywords 2-5 like this:
    2) www.asker1.com/car-insurance-online
    3) www.asker1.com/car-insurance-for-trucks
    4) www.asker1.com/car-insurance-for-suv
    5) www.asker1.com/cheapest-car-insurance

    But what about the first keyword? The most general and broad one? The problems and my questions:
    1) should i create an article about the keyword "car insurance" directly on the homepage or should I create an article on a page like "www.asker1.com/car-insurance"?
    The problems - if i write the article on the homepage, then I dont have the keyword in the URL at all, which i think is a huge disadvantage.
    If i write it on a page like "www.asker1.com/car-insurance" then I will have fewer backlinks going to that page, because obviously the homepage receives the most links.

    2) wont there be any keyword cannibalization? Because if i will write about the general keyword "car insurance" then I have to mention keywords like "Car insurance online" "Car insurance for trucks" "Car insurance for SUV" etc. in the article for which i will already have separate articles.

    This is very crucial for me and I will be really happy about any reaction. Thanks!!
     
  2. moneymagnet246

    moneymagnet246 Power Member

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    Not allowed to post your site here, or articles.
     
  3. virtualbyron

    virtualbyron Jr. VIP Jr. VIP

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    it is obviously a fictitious website for explain the question...
     
  4. asker1

    asker1 Registered Member

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    As virtualbyron said - the site is not real and doesnt exist, its just for the explanation.
     
  5. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    OP I think you're nitpicking there a bit. If you write natural looking articles containing that KW Google will pick up the intent and keywords. The example you give is nearly keyword stuffing, having all those url slugs starting with car-insurance. Just my 2 cents.
     
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  6. J-S-T

    J-S-T Jr. VIP Jr. VIP

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    You will Be Stuffing your site with Car insurance keyword in this case as said above..

    What you can do is Create a Category with name "Car insurance" and all those keywords can go under it.
     
  7. asker1

    asker1 Registered Member

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    Hmm, good observation with the keyword stuffing. But i am not completely sure, because from my experience its better to write one article about "car insurance online" and one about "car insurance for SUV" and they will rank both good for the keywords they are written for, better than one article that would contain both of those keywords. But maybe I am wrong.

    Another great idea with the category Jigartank1225, currently I have the categories as "noindex, d0follow" so i will have to think about it and maybe switch it on.
     
  8. Apricot

    Apricot Administrator Staff Member Moderator

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    As has been said, it's not a real site. But for reference, just posting your site links isn't specifically against the rules. It does starts edging on other things that aren't allowed (like promoting your service) which is why it's not a great idea. That's not even taking into account the whole "here's my site everyone, do your worst" potential, so - again - not a great idea.
     
  9. asker1

    asker1 Registered Member

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    Well i analyzed right now some webpages of my competition and they indeed have separate pages for any major keyword. If my whole site is about car insurance, then its quite clear that every article will be about car insurances, otherwise my whole website would have only 1 article.

    So now I am stuck at this:
    ----
    1) should i create an article about the keyword "car insurance" directly on the homepage or should I create an article on a page like "www.asker1.com/car-insurance"?
    The problems - if i write the article on the homepage, then I dont have the keyword in the URL at all, which i think is a huge disadvantage.
    If i write it on a page like "www.asker1.com/car-insurance" then I will have fewer backlinks going to that page, because obviously the homepage receives the most links.
    -----
     
  10. moneymagnet246

    moneymagnet246 Power Member

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    My mistake then, I should've read more carefully. My apologies OP.


     
  11. rockong

    rockong Power Member

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    What has always worked well for me is the following:

    1) Optimize the main homepage for a broader keyword, but not one where it'll be a constant uphill battle to fight for the rankings. A keyword or two that has decent traffic, but more competitive.
    2) Then take the longer tail keywords and create internal pages that are optimized for those keywords.

    The goal here is to get the long tail keywords to rank on Google, and therefore grab the traffic. You can also send paid ads into these internal pages as well to boost up rankings (I don't bother with backlinking at all).

    As those internal pages rise in the rankings, your homepage will follow.

    Best of luck!
     
  12. asker1

    asker1 Registered Member

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    What I was thinking now - 1) take the most searched long tail keyword page, lets say "car insurance online" (www.asker1.com/car-insurance-online) and target also the generic keyword "car insurance" on this page via backlinks/anchortext. Advantage - the URL contains the generic keyword as part of the long tail keyword

    Other options:
    2) create a separate page like "www.asker1.com/car-insurance" but this will have it disadvantage, because i will mention a lot of long tail keywords within this article (hard to avoid) and then it could lead to keyword cannibalization. Advantage - generic keyword in URL (exact match)
    3) create an article about the generic keyword "car insurance" directly on the homepage "www.asker1.com". Advantage - it will have a lot of link power, because its easier to link to the homepage. Disadvantage - no keyword in URL.

    Which would you choose? :)
     
  13. kyescontent

    kyescontent Jr. VIP Jr. VIP

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    Don't forget that the broad keyword is technically nestled inside all those specific keywords - Google does see that. In any case, the context surrounding the keywords needs to be top shelf for any of it to matter. You can't just keyword-stuff your way to success.
     
  14. onair

    onair Junior Member

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    I think you need to provide good content and forget about keywords...
     
  15. sharleneHJ

    sharleneHJ Newbie

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    Very difficult to rank for broad terms. Focus upon long tails and make things natural.