Hi, lets say that my niche is "car insurance" and I have a domain name that is completely unique and doesnt have the keyword in it. Lets say "www.asker1.com". All of this including the niche are just an example. I have done my research and i see that the main keywords are: 1) Car insurance (very broad keyword, has the most search queries) 2) Car insurance online 3) Car insurance for trucks 4) Car insurance for SUV 5) cheapest car insurance etc. So lets say that I write an article about the keywords 2-5 like this: 2) www.asker1.com/car-insurance-online 3) www.asker1.com/car-insurance-for-trucks 4) www.asker1.com/car-insurance-for-suv 5) www.asker1.com/cheapest-car-insurance But what about the first keyword? The most general and broad one? The problems and my questions: 1) should i create an article about the keyword "car insurance" directly on the homepage or should I create an article on a page like "www.asker1.com/car-insurance"? The problems - if i write the article on the homepage, then I dont have the keyword in the URL at all, which i think is a huge disadvantage. If i write it on a page like "www.asker1.com/car-insurance" then I will have fewer backlinks going to that page, because obviously the homepage receives the most links. 2) wont there be any keyword cannibalization? Because if i will write about the general keyword "car insurance" then I have to mention keywords like "Car insurance online" "Car insurance for trucks" "Car insurance for SUV" etc. in the article for which i will already have separate articles. This is very crucial for me and I will be really happy about any reaction. Thanks!!