Should I continue my journey after 18 years of failures?

I'm a developer and I've been working on side projects since 2006, so 18 years so far. I mostly did various SaaS websites and apps. There were social projects, messengers, networks, services etc. I really tried it all. But all of my projects failed. I did learn from them and I improved every time but at the end it led to failure.

For context, I'm 32 years old, I live in a smaller EU country. My budget is limited. Mostly I've tried to push into the USA market for obvious reasons but after years I realized that I don't understand US market and mentality, also I have no connections or history there to be able to grow organically. Also my budget is limited and not enough for the US market. If I try to use social networks for promotion it always pushes me to my country because of geolocation. I've tried to use VPN, it kinda worked (on TikTok), but as soon as I break the usage or turn on GPS or any other way that they can detect me, they push me back to my country.

I also tried to do something in my country, but it's very limited. I created a buzz maybe 2-3 times but the market is bad. There are neighboring countries that speak the same language, but they are all closed inside their own borders, so the product/service/website/app rarely breaks through. But since community is smaller overall it's easier to get attention from people and media.

I've tried to partner up a couple of times but it didn't go very well. Mostly I've saved my money to buy an apartment for myself so I couldn't invest a lot of money in advertising my products.

I think a big problem is that when I don't see any kind of success or when I run out of marketing ideas I give up, usually after a couple of months. So right now I'm on a crossroads, should I take a long pause or keep pushing? Currently, I feel like giving up completely.
Of course you must keep pushing. Forever. You are only 32 years old. What is the alternative?
 
1. With your SaaS focus on smaller tools, that people need. For example on this forum. Do not aim for making second ahrefs, canva or some big social media tool. Such companies are developed for years by teams. You can build teams once you are established, not before.

2. Separate your business from your own entity. Business money is not your money. This way you will start to develop business instead cash out to buy something for your personal usage. Make LCC, LTD or something like that

3. Forget about free traffic, even to sell on BHW you need to invest for Jr.VIP account. Time, build reputation, invest in BHW ads.
If you don't have account in such place like BHW, you need to make paid ads. Forget about free Google, social media traffic. This is the song of 2015. Now every traffic source want money.

4. Focus on b2b. Make tools, people need to make money. Forget about b2c because you need huge scale and you don't have free million dollar to spend for unknown campaing for $5 product. Your product must cost $50+/month
Do not make single payments ever. It's the biggest mistake I've done. If you provide too much for free for your users, they will treat you as their personal slave
 
3. Forget about free traffic, even to sell on BHW you need to invest for Jr.VIP account. Time, build reputation, invest in BHW ads.
If you don't have account in such place like BHW, you need to make paid ads. Forget about free Google, social media traffic. This is the song of 2015. Now every traffic source want money.
Look at Lukmat's avatar and read this paragraph. Damn it's so funny. The man is exhausted with free traffic.

Now it's all about PPC... or free traffic multiplied x10000. I don't know what "paid" exactly means.

I can pay for backlinks making SEO paid source.
 
1. With your SaaS focus on smaller tools, that people need. For example on this forum. Do not aim for making second ahrefs, canva or some big social media tool. Such companies are developed for years by teams. You can build teams once you are established, not before.

2. Separate your business from your own entity. Business money is not your money. This way you will start to develop business instead cash out to buy something for your personal usage. Make LCC, LTD or something like that

3. Forget about free traffic, even to sell on BHW you need to invest for Jr.VIP account. Time, build reputation, invest in BHW ads.
If you don't have account in such place like BHW, you need to make paid ads. Forget about free Google, social media traffic. This is the song of 2015. Now every traffic source want money.

4. Focus on b2b. Make tools, people need to make money. Forget about b2c because you need huge scale and you don't have free million dollar to spend for unknown campaing for $5 product. Your product must cost $50+/month
Do not make single payments ever. It's the biggest mistake I've done. If you provide too much for free for your users, they will treat you as their personal slave
5. Stop thinking there's only TikTok and Instagram. Promoting these as good marketing platforms should be illegal.
6. People still use desktop. Most SaaS are for desktop anyways...
 
It sounds like you've been on quite the journey as a developer, and your resilience and determination are truly commendable. Despite facing setbacks and challenges, you've continued and learn from each experience, which is your strength and passion for what you do.
You've come this far, and your journey is far from over. Keep pushing, keep believing, and keep striving for the success that you deserve. You've got this Mate!
 
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