I have a website (whitehat) with many articles on it. My competition is huge, lots of authority sites that rank for competitive keywords varying from 3 million searches a month to 10k, which most of my competition ranks first page for. I never intended to rank for the 3 mil keys right away, rather start with small 10k keys. However, I recently decided it might be better to backlink articles individually and to give mainpage linking a lower priority for the moment. When one of my competitors writes a new article, it will rank first page right away, because of the autority that they have. For instance, when they write an article named "Jon Stewart stars in movie", they rank for it straight away, just like newspaper sites (which some of 'em practically are). When I announce the same news on my site, even after a load of quality, relevant, high PR backlinks, it does not rank. I am now experimenting with heavy backlinking of one article (no popular keys at all), to see how well that goes. Now for my question: Should I keep on backlinking articles individually until they rank well? Or should I spend time backlinking the mainpage so my articles will eventually rank themselves higher? Keep in mind that i mostly write (niche) news articles that usually only get searches for a short time. Highest volume on 'the day after', fading out over the course of 1 to 2 weeks. After that, it is too specific for that time and hardly relevant anymore. Would love to hear.