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Should I add Google "Author" and "Publisher" to website?

Discussion in 'White Hat SEO' started by randybishop, Oct 29, 2013.

  1. randybishop

    randybishop Elite Member

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    Is there any benefit to adding both Google "Author" and "Publisher" to website?
    Or should you just pick one? Example: Author for blog site and publisher for Business site.
     
  2. rozerr

    rozerr Registered Member

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    In terms of ranking, i don't think there is any use of "author" or "publisher" tags on websites. As Google's representative clearly announced that "Authorship markup is not at present a ranking signal".
    For your second question, Yes "author" tag is used to link your articles to your Google Plus profile and "Publisher" tag is to links your website to your Google+ business profile. So you can pic "Author for blog site and Publisher for business site".
     
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  3. WebMeUp

    WebMeUp Regular Member

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    It's ok to use both.

    In fact, these are two different concepts so you may put both tags on the same page.

    rel=author

    This meta tag is meant to help promote individuals alongside each unique article by tying them to personal Google+ profiles.

    rel=publisher

    This meta tag has a much broader focus. As opposed to rel=author, this one connects a Google+ business page to an entire website. Thus, while the "Author" tag just shows a writer's picture in the search results for a particular article, the "Publisher" tag will show a Google+ page summary.

    So, you may use the former one to point to your profile or blog, and the latter to point to your business page or site.
     
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    Last edited: Oct 29, 2013
  4. kellybrook

    kellybrook Registered Member

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    Yes do it.

    Yes it improves rankings. I have done a lot of testing on this and attributing authorship and linking it to Google+ helps.

    Plus it increases your chances of multiple link entries on the SERP and having your photo which draws the eye and creates human emotion.
     
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  5. shahzaib

    shahzaib Newbie

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    Google has confirmed that there's a hidden benefit to having authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to similar articles from the same author below the originally clicked link.

    Author tag is helpful
     
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  6. cryptons

    cryptons Supreme Member

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    ohh came to this for first time never knew if its true than Thanks!
     
  7. mingu

    mingu Junior Member

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    new information.. thanks for sharing.. so its like we own copyrights using author tag..

     
  8. dominic2013

    dominic2013 Newbie

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    One or the two, both beneficial.
     
  9. Nigel Farage

    Nigel Farage BANNED BANNED

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    Proof? Source?

    Also, based on what you've described, this only alters the personalized results for one particular User, and has no effect on the search results for anyone else.
     
    Last edited: Nov 1, 2013
  10. benarata

    benarata Junior Member

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    When I'm looking up something on google I tend to look at the pics of the author it stands out on the page. I know an old school direct mail copywriter for npo fundrasing letters he said to use a pic with someone looking right at you and the eyes will draw them in.